Our little red dot is famous for its food, but sometimes we forget how creative the rest of the island can be as well. We’ve taken a look at some of our favourite furniture designers, now we turn the spotlight on a somewhat expected budding industry in Singapore — the perfume industry.
It’s been interesting to see how in the past few years, homegrown perfume brands have become more and more well-known. One successful example, Code Deco, created by Gauri Garodia, is even sold worldwide in cities like New York and Hong Kong. The brand has recently launched “Club Code Deco” which lets subscribers experience three samples of new scents every month, and is also planning further expansion into the Middle East.
Founder Garodia has said that starting her brand in Singapore has been a good test of her skills. “Singapore is a global business magnet offering an amazing quality of life to its residents,” she says. “Apart from the efficiency, the entrepreneurial scene is also extremely active and supported by the government. Singaporeans are not easy consumers to please, so if I can succeed here, I can definitely succeed in other countries, too.”
Searching for local, distinct scents to represent your distinctive personality? Look no further, because we’re sharing with you three local perfumeries that you can visit to purchase a fragrance that best characterises you.