Attire House is a new concept that offers world-class tailoring, a barbershop run by Gentlemen’s Tonic and a stylish bar for the ultimate gentleman’s experience. The focus is on providing pieces that you can’t find elsewhere in Hong Kong and customising them to suit each customer. Ahead of their store launch, co-founders and homegrown entrepreneurs Brandon Chau and Roger Chan have opened a pop-up in Central Building to give us a taste of what to expect.
“We want to develop a new type of luxury that doesn’t concern itself with the globalisation of fashion or big brand names. We want to create timeless pieces of a much higher sophisticated fashion,” explained Roger Chan. From handcrafted Italian Finamore shirts and Yamaguchi shoes to the vintage Japanese oak that furnishes the store, there’s a story behind every single detail.
Attire House works with only the best of the best including English pioneers Turnbull and Asser, Anderson & Sheppard Haberdashery and GJ Cleverley. The first floor is home to the barbershop, a bar area where you can enjoy champagne and nibbles, and ready-to-wear accessories, shoes and handmade shirts. The second level is devoted to one-on-one consultations where you can not only get your own clothes, shoes and accessories customised, but also be shown how to wear and style them.
“There has been a change in customer mentality. What was once fast food is now slow food, the same can be said in fashion. Tailoring used to be done in days and now it can take up to a year for a bespoke suit. When the customer becomes educated, they begin to understand that you have to wait for something beautiful [to be made].”
At the grand opening, Roger and Brandon were accompanied by Mr. Finamore, a third generation owner and tailor of Finamore shirts who flew in especially from Naples. His world renowned shirts are also available to buy at Attire House because “Neapolitan influences on suits are all very light or unlined with little heavy construction. This is of course to accommodate for the hot weather they experience, making it perfect for Hong Kong,” said Chan.
“I aspire for a look that’s not perfect or needs hours to put together. The gentleman’s style we are trying to promote is inspired from the 1920’s–it’s a masculine style. The philosophy is dressing well not dolling up.”
Attire House, G/F, Shop 28, Central Building, 1-3A Pedder Street, Central, attire-house.com