Hugo Boss has done it yet again, producing marketable looks that are not only sharp and sleek in tailoring, but also sophisticated and chic. Naturally credit must go to the creative director, Taiwanese-Canadian Jason Wu, best known for his eponymous label as well as for dressing Michelle Obama for her first and second inauguration balls. With Wu at the helm, Hugo Boss womenswear has found a way to combine the brand’s classic masculinity and famed tailoring, with a softer and more sensual, feminine touch.
The main focus of this collection is to accentuate the female silhouette by introducing more curvilinear touches to the garments. Still retaining sharp, tailored features, the dresses are more form fitting, with clean waistlines, and a sharper flare at the bottom.
Wool and luxurious chiffon dresses that highlighted the waist were a mainstay on the runway, often coupled with floral motifs to soften up the “rigid” Hugo Boss’ aesthetic. The embroidery was cut by hand and then embellished on a wool bouclé before being sewn on to the dresses.
We also believe that colours are the next big thing for Fall. The Hugo Boss collection featured a plethora of fuchsia, cinnamon brown, emerald and ochre on the runway. Needle-punched ripped lines were also spotted on wool dresses and blazers, usually worn with midi skirts.
With all its intricacies and minute details, Wu has clearly brought Hugo Boss to the next level by ingeniously adding confidence and female empowerment into the clothes, while still maintaining a soft, feminine vibe. After all, who says a powerful woman can’t exude sophistication and subtlety at the same time?
Hugo Boss, The Shoppes @ Marina Bay Sands, 10 Bayfront Avenue, #B2-222/225, Singapore 018972, +65 6634 6297, www.hugoboss.com