After choosing an iconic New York City subway train as the backdrop for the fashion brand’s Fall/Winter 2017 advertising campaign, Coach’s creative director Stuart Vevers has gone one step further to bring the Big Apple to Hong Kong. A recreation of a 70s-inspired subway set-up serves as the backdrop for the latest ‘Art of Expression’ pop-up store at Lane Crawford‘s IFC store, where you can find Coach’s Fall/Winter 2017 creations taking over seats and railings.
To celebrate, Lane Crawford hosted a launch party last night where celebrities including Juno Mak, Josie Ho, Wyman Wong, Yumiko Cheng, as well as socialites Laurinda Ho, Irisa and Kayla Wong, Feiping Chang, Elly Lam and many more, all turned up to be amongst the first to board the train from the Big Apple. Click ahead to see photos from last night’s buzzing party.
Photography by Alan Lee