5 under-the-radar menswear labels to shop in 2018

Updated on January 9 2018

We are all too familiar with the likes of Ralph Lauren, Ermenegildo Zegna, and Dior Homme. These brands have brought us the best tailoring, the comfiest footwear, and a sense of style that we can call our own all through 2017. But come this year, when the monsoon season lifts and the sun is back to shine, it’s the perfect time for a wardrobe refresh, and where better to shop than at under-the-radar menswear labels?

There are many reasons why wearing a piece from an obscure brand should be on your to-do list in the new year. For starters, when you pull it off, everyone is going to ask you where you got that shirt. Being known as the style arbiter among your circle will definitely lift your spirits and set the tone right.

And when you’re living in the tropics once the summer humidity hits, it’s best to be prepared with lightweight casual wear that is stylish at the same time. This attire makes for post-brunch poolside lounging more comfortable, as not only is it very appropriate, but breathability makes the weather feel less harsh, too.

So here it is, the best under-the-radar menswear labels to add to your closet this new year.

(Featured image: Venroy/Hero image: Chapter)

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1/5

Venroy

While much of the fashion world is busy layering on wool and cashmere, the Aussies down under are lounging in their leisurewear, courtesy of Venroy. For the past seven years, their ethos has been ‘leisure life’, and it is apparent in the design, fabric, and cut of their apparel. Linen reigns supreme amongst their offerings, which is ideal for when the sun comes out from its gloomy December shadows as you’re sipping champagne on the deck of your catamaran.

venroy.com.au

2/5

Chapter

Sticking to the status quo has never been the end-game for Frank Delgadillo, who launched his brand Chapter after splitting from the explosion that was known as COMUNE. True to its name, Chapter breaks down its aesthetic into evolving chapters of an individual’s unique personality and voice. Expect dramatic yet subtle prints and oversized but modern tailoring with the best fabrics.

joinchapter.com

3/5

Ron Dorff

Basics are an essential, and when combined with athleisure, it has never seemed more irresistible. The French/Swedish lifestyle brand Ron Dorff places a heavy emphasis on fitness, with its philosophy ‘Discipline is not a dirty word’ emblazoned throughout its collection from sweatshirts to beach towels. While the colour palate is muted in shades of grey, black, and blue, the striking bold slogans like ‘Gym Boy’ and ‘Marathon Man’ will be sure to evoke motivation to not stop your workout. #fitspo, anyone?

rondorff.com

4/5

Saturdays NYC

You might have heard of Saturdays before, seeing as they recently collaborated with Mr Porter for a resort collection. But before they broke into the mainstream, they were a brand that started out with a passion for surf culture. The minimalist cuts and pastel hues combined with simple prints make for a striking array of shirts and sweaters. There’s also a carefully curated selection of accessories for any season, from sunglasses for the beach to scarves for the chill.

saturdaysnyc.com

5/5

Cottweiler

The urban landscape and natural environment was what led Ben Cottrell and Matthew Dainty to come up with their own label, Cottweiler. Their latest collection was inspired by a postapocalyptic future in which lightweight fabrics are approached with a utilitarian mind, forming minimalistic pieces that give you a punk-rock edge.

cottweiler.com

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