Net-a-Porter launches new hub for watches and fine jewellery

From fashion to beauty and from giant labels to emerging stars, Net-a-Porter has been busy working hard to expand itself into the ultimate online destination for all esteemed brands across the globe. And now, after successfully establishing exclusive digital partnerships with traditionally offline heritage jewellers such as Cartier, Piaget and Pomellato, the e-tailer has taken one further step by launching a new global e-commerce platform for its growing assortment of prestigious watch and fine jewellery brands.

Dubbed ‘The Fine Jewellery and Watch Suite’, Net-a-Porter’s new on-site destination will unite some of the most iconic fine jewellery and watch collections in one location.

Dubbed ‘The Fine Jewellery and Watch Suite‘, this brand new on-site destination  unites some of the most iconic fine jewellery and watch collections in one place, along with a curated selection of modern pieces carefully curated by the team at Net-a-Porter.

“We are immensely excited to bring our customer a global online destination for these esteemed brands. We know the watch and jewellery industry is growing digitally, and our customers continue to demonstrate that there is ample desire to purchase these brands online,” says Elizabeth von der Goltz, Global Buying Director for Net-a-Porter.

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Chopard, IWC Schaffausen, Boucheron and Jaeger-LeCoultre are amongst the heritage brands currently on offer.

What’s more, this new destination will also provide customers with access to the e-tailer’s team of dedicated personal shoppers — all of which have received professional training at the Gemological Institute of America (GIA) — to provide you with on-demand, expert advice. For those who wish to build a truly unique collection, there will also be exclusive opportunities for private viewings of new collections, where you can place bespoke orders for one-of-a-kind creations.

Interested to learn more about the tips and tricks of the trade? The site will also provide bespoke content created by Net-a-Porter’s dedicated team of buyers and editors, featuring useful “how to” articles covering topics like fine jewellery storage and care, diamond education and style inspiration, all to further establish itself as the ultimate shoppable magazine with a seamless union between content and commerce.

Net-a-Porter’s Fine Jewellery and Watch Suite is now live on site.