Louis Vuitton embraces adventure with first-ever men’s fragrance collection

Updated on May 23 2018

This month, male fragrance enthusiasts are in for a treat as Louis Vuitton launches its maiden collection of men’s scents. Dubbed Les Parfums Louis Vuitton for Men, the collection consists of five fragrances developed by in-house perfumer Jacques Cavallier Belletrud. The news is welcome, particularly in light of the French luxury house’s 2016 effort focusing on more feminine expressions. Belletrud — whose perfumery often involves the transmutation of colour palettes — has loosely themed the newest collection around archetypal male pursuits. The five releases are designed to evoke an atmosphere of adventure.

Immensité is a composition designed around the interplay between ginger and amber accords. The freshness of the former, accentuated with grapefruit, provides a strong foil to warm amber, labdanum and ambroxan base notes. Two herbaceous aromatics — rosemary and sage — feature prominently in the perfume’s centre.

Louis Vuitton
Immensité: a discovery of contrasts.

Nouveau Monde is a woody oriental, inspired by explorer Pierre Savorgnan de Brazza’s travels in the Congo. The fragrance opens with a traditionally spicy head chord of assam oud. Combined with resinoid cocoa — sourced by Louis Vuitton perfumers from the Ivory Coast — the overall effect resembles catching a whiff of freshly made hot chocolate.

Louis Vuitton
Nouveau Monde: the essence of Ivory Coast cocoa.

Conversely, Orage is a fragrance that captures the almost primeval allure of clean white linen. Utilising a total of four ingredients — iris, patchouli, bergamot and vetiver — it is uniquely streamlined by modern perfumery standards. Both balanced yet somewhat iterative, lovers of citrus forward colognes are bound to find this the most accessible fragrance in the collection.

Louis Vuitton
Orage: a deconstruction of every man’s favourite linen shirt.

For those looking to dabble in the traditional vocabulary of Belletrud, Sur La Route is a green and fresh scent with a complex profile made up of eight different ingredients. The head chord is dominated by native citruses (notably including Calabrian bergamot) before tapering to an elemental bouquet that draws heavily on grass and cedar.

Louis Vuitton
Sur La Route: mean green machine.

Au Hasard is Belletrud’s ode to a classic woody fragrance. Sandalwood top notes are complemented by a warm and spicy dry down (courtesy of a heart of cardamom), making this ideal for seasonal and nighttime wear.

Louis Vuitton
Au Hasard: Louis Vuitton’s take on the classic wood fragrance prominently features Sri Lankan sandalwood.

Perhaps the most surprising aspect of these new releases is their appearance. Designed by Marc Newson, each fragrance echoes the apothecary vials of old, featuring engraved glass and metal stoppers. Conspicuous branding — a signature of the Louis Vuitton luggage collections — is almost entirely absent, with the famed LV monogram appearing only in engraving atop each bottle. The new line of men’s fragrances is ideal for those in search of a gift that is at once instantly recognisable yet understated.

The Les Parfums Louis Vuitton for Men collection will be launched worldwide on 31 May. All perfumes will be available in 100, 200 and 10ml formats. 

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