While most ladies would shy away from going makeup-free in a photo, SK-II has made a bold move by introducing its groundbreaking beauty campaign #BareSkinProject, inviting world-renowned celebrities to take on a challenge to reveal their bare skin in front of the camera. Joining hands with Magnum Photos, SK-II shines a spotlight on the fresh faces of six celebrities including Chloe Moretz, Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei. Without any touch-ups and filters, they all look breathtakingly gorgeous in the portraits, and it’s unbelievable they are not wearing any makeup at all.
“It was so refreshing to hear about a campaign that aims to embrace women’s natural beauty and spark a movement of authenticity and confidence,” said American actress Chloe Moretz. “I knew that this was a perfect fit for me and what I represent.”
A famous Chinese actress, Chun Xia reaffirmed, “From where I come from, healthy bare skin is a big trend but most of the time, these bare skin photos are still enhanced by a natural make up look. With the #BareSkinProject, I want to show my sincerity to my audience and fans and present my most natural self in bare skin.”
The skincare secret behind the stunning looks of these celebrities in #BareSkinProject is SK-II’s Facial Treatment Essence (THB 2,800). All of them had been regularly using this signature product before shedding their cosmetics for the campaign, and their flawless complexions
Highly regarded as the ‘miracle water’ for the skin, this nourishing toner is generously infused with 90% pitera, which is SK-II’s luscious essence in restoring the softness and smoothness of the skin. Pitera plays an essential role in balancing the pH levels of the skin, tightening pores, killing blemish-causing bacteria and hydrating skin, which does not only boost a healthy radiance but also helps replenish a crystal-clear complexion.
#BareSkinProject has created a huge buzz in the beauty world, inspiring ladies to be confident without having to hide our skin underneath makeup and simply embrace our naked glow.
Keep an eye out for the short documentaries of each celebrity produced by Magnum Photos, where they will be sharing their exciting personal journeys with SK-II’s Facial Treatment Essence.