Net-a-Porter dabbles in kidswear with a special Gucci pop-up

Age is never a gauge when it comes to being a style phenomenon. Take seven-year-old Tokyo native Coco (@coco_pinkprincess), who currently boasts 580k followers on Instagram and an average of 90k likes for her #OOTDs on the regular. She’s not the only one, there are also the likes of Ivan a.k.a. Lil Kid and Alonso Mateo taking the Insta-sphere by storm with a personal style game that’s equal to any other style savants decades their age.

Well-dressed tots are becoming the norm, thanks to fashion-deft parents. In 2017, the kidswear market alone was worth a whopping US$1.4 billion and estimated to grow 8 percent by 2021, according to Euromonitor. It’s no big surprise that luxury brands are tapping into it real quick — Gucci, Yeezy and Balenciaga chief among them.

gucci kidswear net a porter
Gucci kidswear on Net-a-Porter.

Net-a-Porter realises this. Venturing to satiate the needs of its parent clientele who’d like to truss up their little ones, the leading luxury e-tailer delves into children clothing for the first time with a special Gucci kidswear pop-up.

For a period of six weeks, Alessandro Michele’s beloved eclectic signatures will be available in mini-me iterations. Think logo hoodies, patched-on jeans, monogram belt bags to pool slides and faux fur Princetown slip-ons. The lineup spans selections for babies, girls and boys up to the age of 12, as well as unisex picks.

gucci kidswear
The offering is available in sizes for babies, girls and boys up to 12.

Hinting at a possible expansion for a permanent kidswear category addition, President of Net-a-Porter and Mr Porter Alison Loehnis said, “It’s our first foray into the category, and we’ve found the perfect partner in Gucci. With Mr Porter’s kidswear project also underway, this really marks the beginning of something special.”

The Gucci kidswear pop-up will be live on Net-a-Porter for six weeks, starting from 16 July 2018.

net-a-porter.com