Your guide to living the good life in Asia

Luxury’s new home is in Asia, and the site that covers it is Through engaging and authoritative articles, has become the reliable portal to luxury living, travel, international fashion, dining and entertainment across Asia. We offer interactive, localised content through features, listings, event galleries and videos with city-specific and regional content covering Bangkok, Hong Kong, Kuala Lumpur and Singapore.

Our Mission

Pioneering the online luxury media space in Asia

We lead the digital media world by being first to deliver the hottest luxury lifestyle news in Asia with an authoritative voice, unique angles and insider knowledge on the cities we cover. Our content is expertly curated with our target audience in mind and freely accessible across multiple platforms to anyone around the world.

Editorial Policy

Our content is assigned, edited, and published without interference or influence from sponsors or advertisers.

Our History

2006 is founded as the pioneer in online luxury vertical publishing in Asia.


Van Cleef & Arpels, IWC and Piaget sign advertising contracts with — brands who understood the significance of niche online advertising early to reach their affluent audience.

2008 increases its footprint in Southeast Asia with the launch of Singapore and Thailand.

2010 launches the first responsive technology site in its niche in Asia. Video content is introduced and the site launches in Malaysia following the successful launch of Thailand.


The site is awarded the prestigious MPAS award for the second year in a row. Version 4 of is launched.


Traffic is increasingly shifting to smartphone and tablets. Italian luxury brands such as Gucci, Bottega Veneta and Tod’s sign regional advertising contracts.


Version 5 of is launched. New technology includes touch-enabled features, a mobile-first approach, full screen experience and retina display-ready images.

Join Us is Asia’s essential guide to living the good life in Bangkok, Hong Kong, Kuala Lumpur and Singapore. Think of us as your one-stop site for the latest news in dining, international fashion, luxury travel, VIP events and nightlife, health and beauty, must-see art and high-end gadgets.

Our Audience

Our targeted editorial and ad content reaches highly engaged 25- to 45-year-old affluent urban populations, which are increasingly turning to the Internet as their primary source of information – and have the income to act on what they read.

Contact for sale enquiries

Hong Kong (HQ)
Christopher Lindvall

Lifestyle HK Ltd

Tel: +852 2544 2861

14/F, Universal Trade Centre, 3 Arbuthnot Road, Central, Hong Kong

Richard Nilsson

Lifestyle Marketing Pte Ltd

Tel: +65-9656-7652
The Great Room, Centennial Tower, #17-39, 3 Temasek Ave, Singapore 039190

Christopher Lindvall

Lifestyle Marketing Co., Ltd

Tel: +66 2 676 8999
3 Rajanakarn Building, 16th Floor Zone A South Sathorn Road, Yannawa, Sathorn, Bangkok 10120, Thailand

Kuala Lumpur
Andy Lim

Lifestyle Online Sdn Bhd

Tel: +603-7887-3899 / Mob: +601-2452-2604
1201-01, Tower 1, Wisma Amfirst, Jalan SS 7/15, Kelana Jaya, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia