Women and Diamonds

I think every woman can be comparable to diamond as both are unique and valuable, beautiful and fashioned by nature, and perfected by human ingenuity and craftsmanship.

On 12 Nov'08, I had a chance to take part in organizing a Jubilee "The King of Carat Diamond" event that was held at Thailand's most luxurious cinema, Enigma at Siam Paragon Shopping Complex. Jubilee Enterprise PCL is a local company with more than 70 branches countrywide. This brand has proudly received an HRD (Hoge Raad voor Diamant) Diamond Certicate from Antwerp, Belgium which guarantees that the diamond is indeed real with grade A quality. It is managed by Viroj Pornprakit, CEO, and Unyarat Pornprakit, CFO of the company.

There were many celebrities taking part in the fashion show namely former Ms. Universe; Natalie Glebova-Srichaphan, famous Thai actress; Sririta Jensen, socialites; Dr. Krittika Kongsompong, Marisara Chantarat, Nitra Kitiyakara, Sutassanee Kunplin, Sasivimol Na Ranong, Tiplada Poonsiriwong, Kornkanok Yongsakul, Nunthavimol Polpanich, MR Mannaruemas Yukol, and myself. We all were wearing HRD masks and Jubilee diamonds in our beautiful black evening dresses for the fashion show.

The highlight of the event was a finale done by Natalie holding 10 carat diamonds value more than 10 million bahts with HRD Certicate. Another exciting part was the cake cutting by the Management of Jubliee. Piece of cake was given to every celebrity models. There was a small piece of diamond hidden in the cake which one of us might be lucky enough to find it. Eventually, the lucky person was Dr. Krittika who found a diamond in her cake.

My main responsibilites for this event were doing PR, inviting celebrity models for the fashion show, celebrity guests to attend the event, and press. More than expected, there were about 100 press from various TV programs, magazines, newspapers, and websites attended the event to cover the story. The big Enigma theatre suddenly was packed with press and guests. I would say that the overall event went succesfully well with co-operation from team members. And nevertheless, thank you to all the models, guests, and press who were the main part of this success.