Bang & Olufsen, a luxurious audio brand which have always been known for its sophisticated sound systems, has launched a new brand under its name -- B&O PLAY, focusing on audio-video products that convenience with quality design.
So why B&O PLAY? Bang & Olufsen itself concentrates on an integrated home installation, while its latest brand proliferation combines stand-alone products with clear and simple operations, for the ease of the digital generation of today.
The launch of B&O PLAY is in conjunction with the launch of three new products as well, namely the BeoPlay A3, BeoPlay A8 and BeoPlay V1. While price points become more accessible to the typical levels of Bang & Olufsen, the tradition of excellence continues with a modern twist contemporary design.
“Through B&O PLAY, we will bring core Bang & Olufsen values of design, performance, and quality to a new audience” says Tue Mantoni, CEO of Bang & Olufsen.
BeoPlay A3: Created for the iPad enjoyment, the new BeoPlay A3's deceptively simple design conceals everything with its black frame trimmed in aluminium. All you need to do is pop the iPad in and let the A3's four speakers work its magic, be it listening to music, watching a movie or video-conferencing with your loved ones.
It does, however, adds on 1.5 kilograms to your iPad, and battery lasts approximately five hours between charges. So we'd suggest you use it at home or during long flights, where you'll be able to rest and charge.
BeoPlay A8: The extension of the award-winning BeoSound 8, the new BeoPlay A8 sound system adds Apple AirPlay to its system, for wireless and instant connection to your iPhone or iPad. The portability and advanced technology allows for any room to turn into your music playground.
Control your music via a dedicated remote or with your own iPhone or iPad.
BeoPlay V1: The brand's first-ever television, is straightforward and minimalistic, be it from form, function to its choice of materials. It's also capable of handling third-party devices such as DVD players and digital recording devices, all commanded with one simple controller.
This collection of high-performing audio-video products will be available at Bang & Olufsen showrooms around the world as well as store.beoplay.com. For more information of B&O PLAY, visit www.beoplay.com for more information.