In addition to the solid reputation of Panasonic's LUMIX line, the brand is set to launch its newest additions in April 2012, with the new line featuring improved technology, new functions and greater usability.
With each new camera specifically designed to answer the desires of different user types, there's a camera for everyone with the latest Panasonic LUMIX line.
LUMIX DMC-TZ30 - For the Discerning Traveler
The latest addition to the widely-applauded TZ series and a favourite among travelers for its wide-angle lens and compact size is the new LUMIX DMC-TZ30. It comes with an amazing Leica DC Vario-Elmar lens equipped with a powerful optical 20x zoom. This ensures pristine shots, even from a distance. Lens aside, the other unique feature is the built-in GPS function with world map function. Travelers can now tag their pictures to specific locations using the GPS function, further enhancing the capture of specific moments on their travels.
LUMIX DMC-FT20 - For the Outdoor Enthusiast
The first thing that comes to mind about the new LUMIX DMC-FT20 would be durability. Nearly impervious to all forms of harsh environment, the FT20 is fully protected against water immersion (up to 12 metres) as well as drops of up to eight feet. Coupled with Panasonic's LUMIX functions, the FT20 is the perfect camera for the rugged traveler, no matter what extreme environment he/she may be in.
LUMIX DMC-FX80 and DMC-S2 - For the Stylish Casual User
Ease of use and design both rank highly when it comes to the new LUMIX DMC-FX80 and DMC-S2, both boasting LUMIX's signature LEICA wide-angle lenses that ensure amazingly colour rich pictures, be it in outdoor or indoor environments.
Looks wise, both the FX80 and S2 are sleek and compact enough to fit into your pants' pocket and comes in four different colours -- black, blue, pink and silver. The LUMIX DMC-FX80 comes equipped with a 5x intelligent optical zoom. For the LUMIX DMC-S2, the standout feature is its inbuilt one-touch retouch capabilities, allowing users to adjust the contrast and brightness of pictures with the press of a single button.
The new Panasonic LUMIX series will be available at all Panasonic authorized dealers from April 2012 onwards.