Sustainability is at the core of fashion this year with every brand and every designer label looking towards collections and initiatives that make a difference in our lives. And not just that, it’s about who made your clothes, how it was made, whether fair practices were employed and if the fabric came from reliable sources. In the midst of all this, one needs to look at sustainability in the most practical of terms – what can we work with, how can we start creating a sustainable wardrobe and why it’s important to invest in the right fabric. Helping us through this process is Medha Khosla, founder at Anomaly, a contemporary, clothing brand that is known for its innovative cuts, minimalistic design and high-quality casual and workwear. One that is well-tailored to suit the needs of sophisticated millennials looking to wear the best in the business with a side of sustainability. “Our brand is consistently focused on creating high quality, wearable separates for men and women in natural textiles from India. We continue to create clothes that are a blend of good design, quality, sustainable textiles and modern fits for a global audience,” explains Khosla.
Founded in 2015, Anomaly is also the name to work with when it comes to investing in a diverse roster of natural Indian textiles with beautifully cut separates that are perfect for the contemporary, modern Indian who wants to wear his ideology on his sleeve. The fabrics range from 100% natural cotton, linen and silk as well as handwoven fabrics, created exclusively by weavers in Maheshwar and Bengal. With a degree in BFA from the prestigious Pratt Institute, and a decade in New York working for DKNY, Adrienne Vittadini, Joe Fresh, Rocawear, Vince Camuto alongside Indian fashion masters like Lecoanet Hemant, Medha creates functional garments that stand the test of time – it’s clear that it’s all about classic elegance. The label’s newest fare, their minimalistic menswear collection offers handcrafted shirts and kurta shirts in refined silhouettes – the cuts are sleek and perfect for those looking for natural fabrics with a touch of simplicity.
Headquartered in Shahpur Jat, New Delhi, Anomaly founder tells us how we can create the right trends in sustainability and how Indian weather can make or break your wardrobe.
On starting the sustainability journey of building a timeless wardrobe for men
One should start with streamlining their wardrobe into essential key pieces. Choosing natural textiles over synthetic fabrics goes a long way in building a sustainable wardrobe. Making a conscious choice to buy less and high quality, well-made clothing from ethical and eco-friendly brands is a great way forward.
Fabrics that are eco-friendly and easy to wear in the summer
Lightweight fabrics such as cotton, organic cotton, linen, hemp and other recycled fabrics are perfect for the Indian summers.
On dressing for the weather in India
It’s always good to have a lightweight jacket around for change of weather because in India, it’s all about extremes – it’s either too hot or cold. Cotton shirts and trousers are ideal for any weather fluctuations and as we enter the colder months, one can opt for wool trousers and a jacket for a smoother transition. According to me, layering is a key essential for Indian weather.
Current trends in menswear – especially ones in the sustainable side of things
I believe, menswear trends like recycled fabrics, leather-free footwear, fair trade organic cotton, raw denim are working great for a large mass of people.
Cuts and silhouettes that work well for a minimalist
Comfortable cuts and soft tailoring are major key points when you are looking to inculcate minimalism. Styling with fuss free shapes with understated design details is great.
Basics one should invest in
A well tailored shirt with a pair of cotton trousers or a classic T-shirt with a pair of denim is a given basic that make up for a good closet. Even a well tailored suit is ideal and worth the price.
Trendy silhouettes men should experiment with
Given the weather, I believe dad jeans, oversized collar shirt and cargo pants would be great silhouettes one can deal experimenting with.
On dressing for body types
It is advisable to assess body shapes and personalities when choosing clothing. Proportion, cuts and fabrics are added important factors when building your wardrobe.
A trend that is classic and timeless
A tailored suit crafted with precision keeping in mind of your measurements is a perfect trend allowing the wearer to show off his body in the most flattering way.