About Us

Luxury’s new home is in Asia, and the site that covers it is LifestyleAsia.com. In one online magazine, readers can find out about the region’s most extraordinary experiences, products and people.

Through engaging and authoritative articles, LifestyleAsia.com has become the reliable portal to luxury living, travel, international fashion, F&B and entertainment across Asia. The site offers interactive, localised content through event galleries, features, listings and videos with city-specific sites covering Bangkok, Hong Kong, Kuala Lumpur and Singapore.

LifestyleAsia.com is a pioneer in the online luxury lifestyle publication industry. Our targeted editorial and ad content reaches highly engaged 25- to 45-year-old affluent urban populations, which are increasingly turning to the Internet as their primary source of information – and have the income to act on what they read.

The site’s dedication to, and success in, serving our jet-setting readers across the region was recognized by the Magazine Publishers Association of Singapore (MPAS) in 2011 with its award for the best Digital Media Product of the Year. LifestyleAsia.com’s audience reach and site traffic are both audited by Nielsen.

Our Editors

Min Yan
Singapore Editor

An unapologetic shopaholic, travelholic and makeup addict, Min Yan sometimes wishes she didn't have such expensive habits to maintain. A night owl by nature, she loves a good party with excellent music and unlimited amounts of alcohol, but there's nothing quite like a Sunday night in with wine, parma ham and a good horror movie. Hit her with pitches at minyan@lifestyleasia.com. You are more than welcome to send her money for her New York 2012 fund too.

Esther Cheng
Singapore Writer

This Hong Kong born, Singapore bred missus is a true geek at heart. But even a geek knows a good party - there's nothing better than Happy Hour and catching up with friends. A firm believer that there's really nothing a woman can't do, don't ever get started with her on the whole male chauvinist ideal. But! Feel free to drop her an email on anything and everything at esther@lifestyleasia.com.

Erica Fong
Hong Kong Editor

Originally from Vancouver, Canada, Erica traded fresh mountain air and walk-in closets for the neon-lit concrete jungle of Hong Kong. Her favourite things to do include traveling, dancing, and baking chocolate chip cookies, and when she's not getting spoiled with fancy meals for work, you can find her at the gym sweating it all off at a BodyPump or Hot Yoga class. Contact her with story ideas or suggestions at erica@lifestyleasia.com or tweet @wafflerica.