Style file: 3 unique fashion e-tailers in Singapore

Look to these e-tailers for your luxury fashion fix

Singapore is a shopping haven — most people would agree on that. Like the rest of the world, our retail scene has moved to cyberspace, with online shopping being the norm. If like us you’re constantly on the lookout for new fashion e-tailers to spruce up your wardrobe with, here’s good news.

We’ve rounded up three unique e-tailers in Singapore, each with a different take on fashion, and tell you why you should start clicking:

For unique vintage finds — The Fifth Collection

Her undying love for all things vintage since she was a child prompted The Fifth Collection founder Nejla Matam-Finn to start her own fashion business.

“My mother was more into art while my father was in the automotive industry and into vintage cars, so weekends were spent going to Marché aux Puces, or meeting with other collectors to see if they were willing to part with a certain piece or if they knew where that piece was available,” reminisces Nejla, as she recounts the inspiration for starting The Fifth Collection.

the fifth collection

A vintage Yves Saint Laurent belt, a pair of Christian Lacroix earrings and an Hermès silk blouse that you can find on The Fifth Collection’s site.

Little did she realise that it was the beginning of many mountains to conquer, from learning about new domains such as accounting, analytics, technology or legal to navigating the trials and tribulations of operating in a male-dominated business environment.

The Fifth Collection is built on a simple premise: the team only sells items they’ll be happy buying themselves. Each item is categorised using a simple and short set of conditions: new, pristine, good quality, with vintage being a category on its own

She sees The Fifth Collection as a style guide and companion to their shoppers, the same way that you would listen to your girlfriends for the best place to get your shopping fix. “In the fashion world you have four collections a year and we are the Fifth one, the collection by collectors for collectors,” Nejla enthuses.

Related: Jermyn Street opens in Singapore 

For the style-conscious — Robe Raiders

What should a girl do if you wanted to update your wardrobe with a few investment pieces, and not have to spend a bomb? The clever solution: take your pick from re-sale pieces in pristine condition from fashion curators who have solved the problem of deciding which pieces worth your hard-earned dollars, for you.

“When we started Robe Raiders in 2011, there was no one else offering what we were – a well-presented luxury resale shopping outlet,” says Sarah Tan, co-founder of the pop-up boutique concept which has since evolved to include an online retail component,

robe raiders 1

Fashionable finds at a recent event Robe Raiders collaborated with The Beauty Candy Apothecary on.

Together with co-founders Resham Melwani and Claudia Sondakh, the trio has also been creating fresh initiatives with other retailers such as the Fifth Collection, Beauty Candy Apothecary and regular accessories partner Curated Editions, as they believe fashion operates best as a collective.

What sets this luxury e-tailer apart from the crowd is the content that they put out, which goes beyond fashion. Apart from selling luxury merchandise from apparel to bags and footwear, Robe Raiders uses platforms such as their website, blog, Instagram and Twitter to communicate with their customers and news, ideas and thoughts.

The topics span from charities that the group supports, like the Bone Marrow Donor Program and Operation Smile, to sharing in the success of customers like award-winning local designer Priscilla Ong Shunmugam, to highlighting issues like the Bring Back Our Girls campaign.

For the socially-aware shopper — The Fashion Benefit

If you had to shop, you could be making the world a better place too. That’s what ex-banker Jane Ong wants you to know, with her online multi-label initiative The site is an aggregator of local and international labels specialising in women’s apparel and accessories that believe in social and environmental sustainability — from those practicing fair trade and non-exploitation manufacturing to brands that utilise sustainable fabrics and repurpose their end-of-line collections.

The Fash Benefit

Shopping at The Fashion Benefit is literally retail therapy, as it allows you to shop and do good at the same time.

Partnering exclusively with ethical retailers to produce quality garments and accessories, the options for style-savvy, sophisticated shoppers who want to give back widens, as they’re now contributing to the charity foundations, NGOs and non-profit organisations that the site partners.

With each item purchased through the online store, donates US$5 to its partnering foundation, which rotates every six months.

The first partner charity was Destiny Rescue, an organisation dedicated to rescuing children from human trafficking and sexual exploitation in third-world countries, and empowers them with education and vocational training.

The Fashion Benefit’s latest Project Battambang is an initiative from medical students from the National University of Singapore, which addresses both health and education needs of underprivileged children of Cambodia.

For more of their collections, visit the showroom at 115 Amoy Street, 04-00A, Singapore 069935, Mondays to Fridays 11am-3pm.

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By: Chia Sihan

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