The newly-launched men’s perfume “L’Homme, Le Parfum” by Yves Saint Laurent Beauté is your gateway to elegance and refinement with just a splash.

The Yves Saint Laurent Beauté brand has defined the new fragrance L’Homme, Le Parfum as “YSL men’s fragrances’ most sophisticated expression of seduction.” Quite a tall order, which refers to the many facets of 21st-century man that the brand aims to highlight with this olfactory range. 

© Courtesy of Yves Saint Laurent Beauté

Noses Anne Flipo, Dominique Ropion and Juliette Karagueuzoglou were tasked with the composition of this woody signature, which is a powerful and sophisticated new take on L’Homme, Eau de Toilette. The fragrance opens with notes of ozone and primofiore lemon zest, then segues into a heart of geranium with touches of mint and violet leaves, before revealing a sensual base of cedarwood, vetiver, ambroxan, and cashmeran.

For the new fragrance, the range’s instantly recognizable flask, with its minimalist lines and hexagonal stopper, has been tinted with a gradation of blue that is evocative of ink. The perfume will be presented in a campaign featuring Vinnie Woolston, to be filmed by Colin Tilley and photographed by Billy Kidd.

This article is published via AFP Relaxnews.

Staff Writer