Image credit: Unsplash/ian dooley

“Clean beauty”

There is no official definition, nor certification labels for clean beauty products. Clean beauty is more of a global concept that defines the future of the beauty sector. With an increasing number of consumers demanding sustainable, natural, healthy and animal-friendly products, this trend appears here to stay. Clean beauty brands commit to facilitating the understanding of their product labels. Toxic or controversial ingredients are eliminated or reduced, with more natural and cruelty-free ingredients taking their place. New buzzwords are also trending, like safe beauty or blue beauty (protective of oceans), promoting responsible, ethical and environmentally friendly products.

This article is published via AFP Relaxnews.

Staff Writer