Last week, Giorgio Armani Beauty made its official debut at Central World, unveiling detailed insights of the first boutique store — set to open in Bangkok on 4 May — alongside an exhibition of its beauty products to mark the grand opening. It’s also the first time in Southeast Asia that the brand has incorporated the ‘Fil Rouge’ concept into the retail’s designs, offering customers a new shopping experience and enhancing the product discovery.
Situated on the first floor of Central Plaza Lardprao, Armani Beauty Boutique will showcase a full range of the brand’s signature products from cosmetics and skincare to fragrances. This spacious store aims to reflect timeless elegance and contemporary sophistication by featuring a contrasting palette of oxblood red and sharp black in its cutting-edge interiors.
With this innovative concept, Giorgio Armani Beauty moves forward with innovative methods to revitalise its storied history of fashion, reimagining its signature fabrication and special techniques in clothing as the latest beauty packaging designs. In this exclusive premier, we got to take a closer look at its five highlight products.
Sharing the same colour scheme with the new boutique, Giorgio Armani Essence-in-Foundation Cushion SPF 23 (THB 2,650 for a full set and 1,700 for a refill) comes with a sleek red and black compact that can easily be placed into your purse. A convenient beauty essential, the cushion foundation offers a weightless finish with a long-lasting power that ensures you to look your absolute best at all times.
Another hero on the display is, without a doubt, one of the brand’s most recognisable products, Luminous Silk Foundation (THB 2,450). The foundation contains a natural, buildable texture that seamlessly blends into the skin. Refined with Micro-Fil™ technology, it delivers a gorgeous glow with the moisturising formula.
When it comes to skincare, Smart Moisture Serum (THB 3,000) reigns supreme, which is the super-effective way to treat your skin with vital antioxidants and hyaluronic acid. It also acts as a primer that brightens and smoothens your facial complexion, creating the perfect canvas for your daily makeup.
Giorgio Armani has introduced the latest collection of Lip Maestro, too. Formulated with colour backlighting technology, the liquid lipstick is velvety-smooth and eye-popping. With its universally flattering shades, these lipsticks are designed to complement any skin’s tone effortlessly.
Aside from its makeup and skincare products, the store will carry the newly released fragrance, Si Passione. Featuring fruity notes of blackcurrant jungle essence nectar, the scent represents confidence and sensuality of the modern women.
For almost a century, Giorgio Armani has pioneered the red-carpet fashion. Now, its beauty line has revealed a new concept boutique that offers an even more dynamic retail experience. Drop by to check out its latest collections and exquisite shop design.
Armani Beauty Boutique, Central Plaza Lardprao, 1/F, Phahonyothin Rd., Chatuchak, Chatuchak, Bangkok, +662 684 3287