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The history of a royal beauty brand: what to see at The History of Whoo exhibition

Few beauty brands — or any brand, for that matter — take their heritage as seriously as The History of Whoo. Of course, the name itself already suggests that this Korean makeup brand’s origin is fundamental to its skincare products. This weekend, The History of Whoo will be showing Bangkok just how significant heritage is to the brand with their new royal art exhibition. 

The History of Whoo Royal Heritage Museum is also the brand’s introduction of some incredibly special edition products. The Bichup Self Generating Anti-Ageing Essence, to start with, takes inspiration from the royal boudoir of the empress from Danjojuen, Korea. But that is far from the only dazzling gem you’ll find at this spectacular exhibition. Here are all the rare things to see at The History of Whoo Royal Heritage Museum.

[All images courtesy of The History of Whoo]


The History of Whoo is a beauty brand that is quite literally made for queens. Its products contain court secrets dedicated to the empress of Korea, combining modern technology with mysterious royal culture and oriental medicine. It’s a global premium royal brand that was born to serve the skins of empresses and is now making women everywhere feel like actual beauty queens. 


Opening this Friday 4 October, The History of Whoo’s very own royal art exhibition will be featuring some of their brand new special edition products. It’ll be the first time to set your eyes on the Bichup Self Generating Anti-Ageing Essence and the Buchim Jasaeng Essense 2019 — products that are inspired by the royal bedroom of the empress from Danjojuen, Changdokgung Palace in Korea. 


But aside from that rare new royal product, the exhibition will also feature other forms royal art pieces — including the empress’s traditional costumes and ornaments. A must-see is the ‘Jeokui’, a court dress worn by the Empress of the Korean Empire for a major ritual ceremony or wedding. There’s also the ‘Daesamjaknorigae’, which is an absolute must-see; this is an ornament of the hanbok, a traditional Korean costume for women made of three pieces of jewellery made from coral, white jade, and amber.

Perhaps the biggest highlight of all though, would be what is called the ‘Holistic Heritage Sirivannavari x Whoo 2019’. This art piece was specially designed by H.R.H Princess Sirivannavari Nariratana Rajakanya, the Princess of Thailand. At the core of the The History of Whoo’s philosophy is to bring the original beauty of the Korean Empress into the modern world. This art piece designed by the Princess of Thailand is considered to be a perfect fit in the brand’s ethos. The piece represents skilled craftsmanship, a long cultural heritage, a royal beauty, and the transmitting of these features into the modern generation.



H.R.H Princess Sirivannavari’s special piece for the History of Whoo uses an old technique used by Thai embroiderers in the past. The “gold-work embroidery” employs heritage techniques, from traditional sewing machines to assembly by hand. The beautiful 3D effects you’ll see with the feathers and florals on the masterpiece have all been hand-sewn one by one — a process that took over 728 hours to complete. Clearly, this is the show-stopping masterpiece that makes the exhibition by The History of Whoo a truly unmissable event. 

Registration is now open to visit The History of Whoo Royal Heritage Museum. The exhibition is running from 4 Oct – 10 Oct 2019. Head to www.event.whoo.co.th to register.

Location: M/F Emquartier, Sukhumvit Road, Bangkok 10110 (10am-10pm). 

The history of a royal beauty brand: what to see at The History of Whoo exhibition

Karn Chatikavanij

Style Writer

A globetrotter with a love for sushi and Miu Miu, Karn is a fan of all things upbeat, delicious, and well-dressed. Her frequent activities include packing for beach trips, listening to 80s music, and trying to make daytime pyjamas happen.

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