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Laura Mercier introduces a new logo and its first Thai muse in the brand’s history

Hosting an exclusive event at Siam Center last Wednesday, Laura Mercier unveiled the update of its original logo, featuring sleek, bold characters that lean more towards a sense of modernity. To set itself further in a global spectacle, the beauty label adds ‘Paris’ and ‘New York’ to the logo, too – all reflecting its well-established bilingual roots from the two significant cities. Sharp, modern and edgy, the fresh take on the logo has already been put into effect on its official website, and the product packaging will subsequently all be updated in January 2019.

Laura Mercier

Along with this thrilling announcement of the brand-new logo, Laura Mercier also revealed its first-ever Thai muse – Sara Legge – a talented model and actress whose carefree spirit and effortless beauty shines from within, presenting the glorious values of contemporary women that capture the brand itself perfectly.

Laura Mercier

Last but not least, the beauty house also released two products including Translucent Setting Powder Glow (THB 1,590), a shiny twist to its signature setting powder, as well as Glow Powder Brush (THB 1,850), an S-curve brush which is designed to blend pigments into the skin seamlessly. All of the products are now available at Laura Mercier’s beauty counter and Sephora Thailand. You can also check them out at its pop-up store which will remain at Atrium 1, Siam Center, through 30 September.

Laura Mercier

Chanya Ormtavesub
Staff Writer, Bangkok
Chanya enjoys writing about everything related to fashion and beauty. If you ever catch her day-dreaming, she’s probably thinking about what to put next onto her shopping wish lists and how to make her cat happy.