Have a hard time finding the right foundation shade? We’ve all been there. When it comes to shopping for a foundation, it requires a bit more effort than simply sifting through the shelves and pick one. To save you the time and trouble, we have some easy tips and tricks for you to help avoid a foundation graveyard in your beauty cabinet. Here are our guide to choosing the perfect foundation for your skin tone.

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1. Identify your skin’s undertone 
foundation shade
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Naturally, our complexion is a mix of many colours. So, finding your undertone means you have to look underneath your skin. The easiest way to do this is by checking your vein’s colour through the underside of your wrist, as it’s the most visible part of your body to see your true pigmentation. While a cool-toned person with a rosy tint on the skin will perceive their veins as blue, those with warm and golden undertone will think they’re green-ish. If your veins don’t fit into any of these colours — don’t worry, you tend to have the combination of the two undertones, which means you have a neutral skin tone. It’s important for us to know our undertone before purchasing foundations, as many of them are characterised as ‘warm’, ‘cool’ or ‘neutral’.
2. Pick your shade from a wider range of foundations
foundation shade
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Simply put — the more foundation shades to choose from, the higher chance you can find a colour close to your skin tone. Thanks to a number of beauty brands on the market, an endless array of foundation shades are available for us to pick from. A great example, Lancôme has recently added 12 more shades to its signature Teint Idole Ultra Wear Liquid Foundation, making it 24 in total. NarsNatural Radiant Longwear Foundation also got a diverse selection with 33 different tones. Other labels with a myriad of shade offerings are Marc Jacobs, Fenty Beauty and Esteé Lauder.

3. Don’t hesitate to do a swipe test 

foundation shade
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Remember to always do a swipe test under the natural light and on your jawline. The right shade should blend into your skin effortlessly. If you have more time, apply it all over the face and pick the shade that makes you skin look healthy and radiant. When in doubt, try to test multiple colours side-by-side to see which shade is the best match for you.

4. Take a step back and compare with the rest of your body

After testing your foundation, you need to take a step back and compare it with the rest of your body. People usually forget that they have different skin tones on different areas, depending on which parts get less or more exposure to the sun. Stick to the colour that works on the body parts that are exposed the most, especially your neck, shoulder and hands.

Chanya Ormtavesub
Staff Writer, Bangkok
Chanya enjoys writing about everything related to fashion and beauty. If you ever catch her day-dreaming, she’s probably thinking about what to put next onto her shopping wish lists and how to make her cat happy.