Did you know that our sense of smell is 10,000 times more sensitive than any other of our senses? Unlike other senses like touch and taste, which must travel through the body via neurons and the spinal cord before reaching the brain, the olfactory response is immediate, extending directly to the brain and exposing our central nervous system to the environment.

We will not bore you further with the scientific facts. The point is that fragrance has a powerful effect on how people see and remember us. A single fragrance has the power to foster deep emotional connections and conjures memories more efficiently than any of our other senses. A spritz or dab of a masculine fragrance immediately adds class and character to your ensemble and leaves a lasting impression. Clean, woodsy, musky – your scent is your secret weapon.

To help you bring your A-game, here’re our picks of the sexiest smelling and most irresistible colognes for men, from citrusy and fresh to woodsy, that will take you from dud to stud.