When you walk into Clé de Peau Beauté’s flagship store at Emquartier, you cannot help but feel an inner-glow and radiance. Amongst all the luxury skincare products that line each side of the store and the colourful makeup that lines the central counter, a thirst for allowing yourself to try on the finer things in life re-ignites within you. You want to treat yourself to beauty, and all the little things that help you shine a little brighter.
But little do you know that there’s more to the store than meets the eye. And perhaps, little do you truly grasp that beauty is not just a look, but a feeling. Is it all just about putting on beauty products and makeup to match your eyes, skin and lips? The attentive and expert staff at the store can certainly help you with that, but there’s still something a little extra you’re looking for. It’s a feeling; it’s an experience; it’s a memory.

In the video, Apinara ‘Prang’ Srikarnchana, business-woman, entrepreneur and co-founder of U Drink I Drive loves the new Clé de Peau Beauté store so much that she invites her newly-wedded best friend Darancharas ‘Data’ Sukheviriya and her husband Phiboon Phihakendr to the store to try the luxury of the store’s facial treatments. During the month of love, this is her way of showing her love for the beautiful new couple, who welcome the wedding gift with much appreciation. 

Prang loves the store. And what we love most about Clé de Peau Beauté’s new flagship, the largest beauty counter of the brand worldwide, is what happens at the back, in the private rooms behind closed doors. There’s one room for VIPs and the brand’s club members to gather and share stories, or simply sit with what they’ve just bought, or are contemplating buying. The brand understands the need for space, and this radiant gold room allows just that. But, the back of the store is also home to facial treatment rooms, and it’s here that you can book yourself a private appointment with a certified skin specialist who will study and test your skin to find out what it really needs and which of the brand’s products would help your skin radiate the most.

A private and luxe focused facial treatment room is situated at the back of the store

Once the skincare specialist has assessed your skin in the private luxury of the room, you can also indulge in a tailored and personalised treatment, so relaxing that you might just fall asleep, but so effective that you’ll walk away really and truly, glowing. The results will make you happy and glow inside and in so doing, your face will shine even brighter. At Clé de Peau Beauté, beauty really does start from within; beauty is an experience and a feeling that can be demonstrated through your skin, but it really starts within. Clé de Peau Beauté has invested much time and energy over the last 19 years studying the science of our skin so that the beauty brand can understand the skin better; because it has been religiously committed to doing this, to finding ‘the key to the skin’s beauty’, its name ‘Clé de Peau Beauté’ makes perfect sense.

Skincare products by luxury Japanese brand Clé de Peau Beauté

Clé de Peau Beauté at Emquartier is the largest amongst Clé de Peau Beauté counters worldwide, and is also the first free-standing store. Inspired by the ‘Radiance Concept 2018’, this trickles down into every element of the store, from the radiance panels to the staff’s commitment to unearthing every customer’s true radiance. The store itself has a lot of breathing space, making it easier for you to wander around and try out new products, furthermore making it easier for the team to talk to you and demonstrate the true and beautiful story of Clé de Peau Beauté, all within a comfortable and luxurious setting.

Showcasing luxury skincare products on the store’s News Gallery where all the latest products are found

Up against all the other luxury brands of Emquartier, it was a hard feat, but it must be said that the Clé de Peau Beauté store shines in its own way, standing out from the others and when you walk past, you can’t help but want to walk in. Browse through the News Gallery, which showcases the brand’s latest products; head to the Consultation Point to discuss your specific needs or if you’re like us, head straight to the back and have one of the best facial treatments around town. Your skin will thank you later.

Clé de Peau Beauté, 2/F, Helix Building, Emquartier, Sukhumvit Road, Bangkok

Video Credits:

Project Manager: Nutthanin Triphopnakkul
Hair and Make Up: Jiratchaya Lapchaijaroenkit
Special thanks to:
Celebs: Apinara Srikarnchana, Darancharas Sukriveriya, Phiboon Phihakendr
Jewelry: JASMIN
Location: Emquartier, Clé de Peau Beauté flagship

Clé de Peau Beauté Flagship
2/F, Helix Building, Emquartier, Sukhumvit Road, Bangkok
Catherine Napalai Faulder
Catherine is Bangkok born and bred and knows the angles of the city and its people very personally. You'll often catch her writing about the upsides of Thainess, the richness and diversity of Bangkok's third cultures and the true meaning of wellness.