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Why you should visit ICON SIAM, the new riverfront landmark of Bangkok

Following the grand opening event last month, ICON SIAM has been making its mark on the Bangkok map, climbing the charts to be the city’s hottest hub for high-entertainment. Sat radiantly on the banks of the Chao Phraya River, the relaxed luxury, design-led centrepiece is an all-inclusive spot for visitors to immerse in experiences of shopping, dining, and cultural activities to the fullest. From themed extravaganzas that span everything from local to international, through to al fresco spots to see the dancing fountain and sweeping riverside views, here are all the reasons why you should visit the capital’s new landmark.


Siam Takashimaya


One of the most recognisable Japanese department stores, Siam Takashimaya has finally opened its doors at ICON SIAM, carrying over 500 world-renowned brands in its seven-storey building, plenty of which are Japanese while others have not been made available in Thailand before. Not only is the department store a paradise to all beauty enthusiasts, but also Japanese foodies, as authentic, leading Japanese restaurants are situated on the ground floor.

Though Takashimaya has spread its wings across other countries like Singapore, China and Vietnam before, the names of the brands were never added to the store’s name. Yet, here is the first time ever that Takashimaya has agreed to have one, adding ‘Siam’ to its very own name, exclusively becoming an iconic attraction in Bangkok.

Massive luxury fashion scene


As a brainchild of Siam Piwat in collaboration with Magnolia Quality Development Corporation (MQDC), ICON SIAM contains all the elements that Bangkok’s luxury scene has to offer – including a fashion department containing every luxury label you could ever want. Throughout the modern mega mall, you’ll find a myriad of luxury fashion boutiques from around the globe, many of which are the largest flagship stores while some are one and only in Thailand. Expect famous Chinese brand Urban Revivo‘s first-ever retail in Asia and an open space for multi-brand shops with five special zones on each floor, ranging from street fashion to sportswear.



The stylish property is also home to creative art designs and handicrafts, which aim to promote the innovative lifestyle concept to younger generations. Taking over the 4th and 5th floors, the so-called ICON CRAFT space is divided into seven categories: The Painter, The Sculptor, The Carpenter, The Gastronomer, The Therapist, The Smith, and The Weaver. From sculptural ware and furniture to paintings and textiles, the items here are one-of-a-kind art pieces, skilfully made from talented Thai craftsmen. There’s also a corner for exclusive workshops, where you can take advantage from hands-on experience and expert-led programmes in areas such as ceramics, weaving and embroidery.

Seven wondrous dining zones


For gastronomes who’d like to expand their food horizons, ICON SIAM provides seven themes for its dining department, with a wide array of food from Michelin-Star cuisines to famous Thai street food. While SookSiam is a cluster of local specialties from many provinces in Thailand, Veranda brings together popular chefs from all over Asia into one place. Anyone that favours a rather fun, relaxed dining experience, definitely pay a visit to ICON Eats, where the specially selected ten food stalls are on offer. If you’re a rice lover, Alangkarn is a well-designed section that features ‘rice’ in the form of decorations, waterfalls and pavilions. On the other side, ICON Dining Rooms is perfect for family gatherings and celebrations, as it offers a cosy ambience with a terrace that faces the Chao Phraya River and plenty of warm natural lights flooding in. Last but not least, don’t miss its TasanaNakorn Terrace Bar, where you can indulge in your meals while taking in the panoramic views of the capital’s skyline from the 6th floor of ICON SIAM.

The first floating museum on the river


Apart from an abundance of shops and restaurants, ICON SIAM is also a treasure trove of cultural attractions. Right by its pier comes Srimahasamut, Bangkok’s first floating museum on the river that has been launched to pay homage to King Taksin or the 250th anniversary of his accession to the throne. From the ancient routes and trade voyages used for sailing to the king’s work in the realms of economic development, each of the cabin will take you back to the prime periods of Thai maritime history. On the deck of the floating museum, there are some restaurants and cafés where you can have the chance to sit back and admire swift-flowing waves and the breezy sights of the Chao Phraya river.

Light-and-sound dancing fountain


While it’s a great idea to take a walk along the riverside strip of ICON SIAM, watching the dancing fountains with an understated backdrop of the Chao Phraya River is a truly immersive experience, too. This multimedia feature is considerably the longest in Southeast Asia, spanning a 400-metre stretch on its swathing outdoor space. It creates 2D, 3D and 4D visuals that move in all directions, before scattering into floral shapes, making a spectacular effect against Bangkok’s starry night sky.


ICON SIAM, 299 Soi Charoen Nakhon 5, Charoen Nakhon Rd., Khlong Ton Sai, Khlong San, Bangkok, +662 495 7000, www.iconsiam.com. Open 10am-10pm.

Chanya Ormtavesub

Staff Writer, Bangkok

Chanya enjoys writing about everything related to fashion and beauty. If you ever catch her day-dreaming, she’s probably thinking about what to put next onto her shopping wish lists and how to make her cat happy.


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