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5 reasons to visit Siam Paragon for Rilakkuma World Happiness Town

Japan’s most celebrated animation “Rilakkuma” is coming to life in Bangkok this month with Southeast Asia’s first-ever Rilakkuma World Happiness Town.

Co-hosted by Siam Paragon and Kasikorn Bank, the bear-themed event features over five activity zones including Rilakkuma café, souvenir pop-up store, and most importantly, an exhibition showcasing the bears in various art forms.


The event is entirely devoted to Rilakkuma and its friends’ irrefutable cuteness and idyllic lifestyle. Translating to “relaxed bear,” the cartoon character curated in 2003 by a stationery company called San-X, is more than an ordinary animated character. As its name suggests, the white-brown bear stands for a gratifying lifestyle, considering his favourite hobbies as doing nothing and having an ongoing obsession for guilty pleasure food — like pancakes and pudding. Along with his friends Kaoru, Korilakkuma, and Kiiroitori, the four share loveable traits with equally cute appearances that constantly entertain their many fans. Having been brought from book-to-film adaptation by Netflix, the series entitled “Rilakkuma and Kaoru” is currently streaming on Netflix in over 190 countries.

Ready to plunge into this adorable world? Take your little ones – and yourself – through a journey beyond vision at Rilakkuma World Happiness Town. Scroll down to see our five reasons why you should visit Siam Paragon just to get a dose of Rilakkuma cuteness.


Instagrammable shots with the 4 meter-tall Rilakkuma

Welcoming you into the endearing bear world is the colossal 4 meter-tall Rilakkuma statue. For the very first time, you and your kids can hang with your favourite animated character and snap Instagram-worthy pictures for your feed that will rock any otaku’s heart on social media.


Fun-filled activity zones

Rilakkuma World Happiness Town features five zones of fun: History Zone narrates the leading lady character, Karou, and her encounter with her now pet roommates – Rilakkuma, Korilakkuma and Kiiroitori. Exhibition Zone is a section which will be flooded with cute Rilakkuma picture frames made purposely to be a picturesque spot for photo obsessors. Meet & Greet Zone is for you to personally meet and mingle with your favourite characters available five times from Monday – Thursday at 12:30 pm, 2 pm, 3:30 pm, 5 pm and 6:30 pm and six times on Friday – Sunday at 11 am, 12:30 pm 2 pm, 3:30 pm, 5 pm and 6:30 pm. There’s also a Pop-up Café Zone and Souvenir Zone.

Rilakkuma pop-up store

Shop till you drop at the Shop Zone. Take delight in the special deals on a selection of authorised Rilakkuma products, from bags and outfits, to stationeries and ornaments, imported all the way from Japan. A fan of plushies? The stuffed Rilakkuma toys are available for purchase as well as for cuddling.  

Rilakkuma-themed café

Make a pit stop at the Café Zone and tuck into Rilakkuma-themed desserts. Whether you love good old fudge brownies, colourful soft-served ice cream, or a scrumptious cheese tart, the pop-up cafe has got everything to cater to your taste buds.

It’s free of charge

Nothing has a sweeter sound than a free admission. Siam Paragon presents Rilakkuma World Happiness Town in all its wondrous experience is opened to every Rilakkuma-loving soul to take pleasure in. For an even more special pass, KBank or KBank credit card holders as well as shoppers of Siam Paragon, Siam Center, or Siam Discovery with a minimum THB500 spending will be granted an exclusive fast lane pass to the Rilakkuma world.

Siam Paragon’s Rilakkuma World Happiness Town is shaking up the fun starting now from 24 October until 10 November, every day from 10 am-9 pm at M Floor, Parc Paragon at Siam Paragon. For further information, please call +662 610 8000 or check out https://www.facebook.com/siamparagonshopping.

Siam Paragon, 991 1 Rama I Road, Pathum Wan, Bangkok, +662 610 8000; Open: Mon-Sun, 10 am-10 pm. 

Kankanit Wichiantanon
Writer, Bangkok
Kankanit is a writer by day and a baker by night. If there’s one thing you should know about her, it’s that she can wax poetic about food 24/7. Her daily routine is writing, cooking, eating, repeat. They are the things that inspire her from morning 'til night.