When talking about a must-visit for shopaholics, Siam Paragon often – if not always – tops the list. The city centre mall is a Bangkok’s trendsetter thanks to its offerings of world-leading brands, excellent restaurants, and activity pop-ups. This season, Siam Paragon celebrates its 14th anniversary in grand style.

Entitled “Siam Paragon 14th Anniversary World Magical Celebrations”, the event will be held from 30 November 2019 to 5 January 2020, featuring a lineup of festive gift shopping promotions, live performances, and gourmet fare from Bangkok’s famed restaurants to elevate your shopping experience to the fullest. Scroll down to see what’s happening there for this merry festive season.

International Entertainment

Bringing us into the heart of the festive season, there’s a wow-worthy, fairytale-themed castle, Magical Tale Tunnel and Christmas art installation at the main entrance to explore. Sure to captivate visitors with festive spirit, there are also over 65 programs of live performances. These include:

From 6-10 December: World Magical Balloon Carnival and The Quest of Adventure in the World of Magical Tales show by the acclaimed French performing group “Plasticiens Volants” at Parc Paragon, Siam Paragon.

From 17-31 December: International Carnivals from France, Germany, Italy, Chile and Spain.
New Year’s Eve: Countdown Concert from Jetrin ‘J’ Wattanasin and his son Jaonai along with the Toys, Joey Boy, Palmy and the 4 Podum – Kun, Kam, Tum and Dome.

New Year: Count Down with the notorious Japanese-native DJ Hello Kitty.

A feast for gourmands

Teaming up with The Royal Project Foundation and 37 of its excellent, in-house restaurants, Siam Paragon presents a wealth of exclusive menus curated specially for the Royal Project Gastronomy Festival @ Siam Paragon. Patrons can also shop for beautiful hampers along with seasonal produce from the Royal Project at Gourmet Market. To savour in flavourful French fare, Siam Paragon has also partnered up with the Franco-Thai Chamber of Commerce to offer you one the best gourmet gifts packed with premium cheese, wine, and chocolate, at “Marché de Noël Christmas Market” from 12-15 December.

Shop ‘til you drop on Black Saturday

Who needs Black Friday when you can have Black Saturday? Only on 30 November, Siam Paragon organises the year’s most major sale with up to 50% discount at many of their stores. Taking place from 4 pm – 12 am, shoppers get your energy level up to get the most out of this epic sale.

New Year Gift Shopping

Indulge your inner festive geek at Paragon Gift Store (PGS) and kick off the new year with cool-hip gifts for your family and friends. Not only does Siam Paragon offer the best line of presents, but the venue also delivers happiness through festive activities hosted by your favourite artists and celebrities from the series “Until We Meet Again” and more throughout 3 December 2019 – 5 January 2020.

The Comeback of Sports Mall

Having been closed for a quick make-over, Sports Mall is back with a fresh new concept of “The Heart of Global Flagship Stores for Sports Lifestyle” to win over the hearts of fitness buffs. Situated on the 2nd floor of Paragon Department Store, the Sports Mall has something to offer to fit all fitness lifestyles and budgets.

Show Your Love with Hampers

Nothing says “I love you” during festive season like a hamper. Under the “Spread Joy” concept, Gourmet Market is offering Blissful Hampers 2020, each one laden with artisanal products from local Thai communities. Both to gift and give back to the community at the same time — sounds like the best of both worlds, right?

Siam Paragon 14th Anniversary World Magical Celebrations takes place from 30 November 2019 to 5 January 2020. For more information, please call +662 610 8000 or visit www.siamparagon.co.th.

Kankanit Wichiantanon
Writer, Bangkok
Kankanit is a writer by day and a baker by night. If there’s one thing you should know about her, it’s that she can wax poetic about food 24/7. Her daily routine is writing, cooking, eating, repeat. They are the things that inspire her from morning 'til night.