Coco Game Centre: Chanel’s beauty pop-up arcade arrives in Bangkok

After being a huge hit in Tokyo, Singapore, and Hong Kong, Chanel’s Coco Game Centre has finally arrived in Bangkok. As the name suggests, the pop-up store is distinctive for its arcade theme, allowing you to enjoy entertaining game stations in between exploring the house’s various beauty collections including makeup, skincare, and fragrance.

To kickstart the pop-up launch, Chanel invited local influencers and celebrities — including Aokbab Chutimon Chuengcharoensukying, May Naphatsorn Buranasiri, Kaew Jarinya Sirimongkolsakul, Camilla Kittivat Kirn, Nicole Kittivat Kirn, and Sonya Singha — to the exclusive party, where guests played arcade games such as car racing, digital ping-pong, and craw machine. These charmingly incorporated Chanel highlight products such as the new Rouge Coco Lip Blush, a 2-in-1 lip blush that features a weightless gel formula in six eye-popping shades.

The special space will remain on the first floor of Erawan Bangkok from now through 30 July. Drop by for some fun and games, and the chance to win a prize of miniature Chanel skincare products. Until then, click ahead for photos from the fun-filled opening event.