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Jaeger-LeCoultre 50th Anniversary Polaris Collection Launch

Jaeger-LeCoultre Thailand hosted an exclusive party for the Jaeger-LeCoultre Polaris Collection launch this week, presenting the latest elegant sports collection for men by the luxury Swiss watchmaker.

The event was attended by a number of notable guests and friends of Jaeger-LeCoultre — including Great Warintorn Panhakarn, Pao Varit Hongsananda, Son Yuke Songpaison, and Piyarat Kaljareuk — who came together at Siam Paragon to admire the five new models. Drawing inspiration from the 50th anniversary of the iconic 1968 Memovox Polaris timepiece, the launch also saw an exclusive Polaris Exhibition, showcasing the brand’s heritage and history through an array of iconic timepieces, especially flown in from Switzerland for the event.

Taking the spirit of the Memovox Polaris and paying a beautiful homage, the new Polaris Collection sees a range of new timepieces including a three-hand automatic, a chronograph, a chronograph world time, and two vintage-inspired models. Elegant, robust, and reimagined for the active modern man, take a sneak peek inside the launch event of this ‘Rebirth of an Icon’ collection.

Note: The Polaris Exhibition will run daily from 23rd to 28th August from 10am to 8pm on M Floor of Siam Paragon.


(From left) Varit Hongsananda, Warintorn Panhakarn and Yuke Songpaisan


Sawitri Rochanapruk


Pao Varit Hongsananda


Son Yuke Songpaisan


Great Warintorn Panhakarn


Piyarat Kaljareuk


Veerasak Tangudomlert, Country Manager of Jaeger-LeCoultre (Thailand)


(From left) M.L.Kathathong Thongyai and Pavita – Kraiserm Tohtubtiang


Varavut Laohapongchana


(From left) Karuna Vatchanaphukka, Prawpreya Chumsai Na Ayuthaya, Pol.Lt. Vantita Lewchalermwongse and Nakwan Rayananonda

Lisa Gries
Creative Content Director, Bangkok
Lisa loves to travel, and is always on the lookout for the world’s best nap spots. She’s a serious Asian art history nerd, and has a knack for languages and coffee table books. She hopes to publish her own novels one day, one of which will likely be called ‘All The Great Conversations I Had In A Bangkok Speakeasy.’ It’s a work in progress.