Home > Culture > Events > Jaeger-LeCoultre 50th Anniversary Polaris Collection Launch
Jaeger-LeCoultre 50th Anniversary Polaris Collection Launch

Jaeger-LeCoultre Thailand hosted an exclusive party for the Jaeger-LeCoultre Polaris Collection launch this week, presenting the latest elegant sports collection for men by the luxury Swiss watchmaker.

The event was attended by a number of notable guests and friends of Jaeger-LeCoultre — including Great Warintorn Panhakarn, Pao Varit Hongsananda, Son Yuke Songpaison, and Piyarat Kaljareuk — who came together at Siam Paragon to admire the five new models. Drawing inspiration from the 50th anniversary of the iconic 1968 Memovox Polaris timepiece, the launch also saw an exclusive Polaris Exhibition, showcasing the brand’s heritage and history through an array of iconic timepieces, especially flown in from Switzerland for the event.

Taking the spirit of the Memovox Polaris and paying a beautiful homage, the new Polaris Collection sees a range of new timepieces including a three-hand automatic, a chronograph, a chronograph world time, and two vintage-inspired models. Elegant, robust, and reimagined for the active modern man, take a sneak peek inside the launch event of this ‘Rebirth of an Icon’ collection.

Note: The Polaris Exhibition will run daily from 23rd to 28th August from 10am to 8pm on M Floor of Siam Paragon.

Jump To / Table of Contents

1 /12

(From left) Varit Hongsananda, Warintorn Panhakarn and Yuke Songpaisan

2 /12

Sawitri Rochanapruk

3 /12

Pao Varit Hongsananda

4 /12

Son Yuke Songpaisan

5 /12

Great Warintorn Panhakarn

6 /12

Piyarat Kaljareuk

7 /12

Veerasak Tangudomlert, Country Manager of Jaeger-LeCoultre (Thailand)

8 /12

(From left) M.L.Kathathong Thongyai and Pavita – Kraiserm Tohtubtiang

9 /12

Varavut Laohapongchana

10 /12

(From left) Karuna Vatchanaphukka, Prawpreya Chumsai Na Ayuthaya, Pol.Lt. Vantita Lewchalermwongse and Nakwan Rayananonda

11 /12

12 /12

Jaeger-LeCoultre 50th Anniversary Polaris Collection Launch

Lisa Gries

Creative Content Director, Bangkok

Lisa is the Creative Content Director at Lifestyle Asia Thailand. When she’s not knees-deep in web algorithms, editorial calendars, or traffic-driving strategies, you’ll likely find her in downward-facing dog at the yoga studio, or immersed in conversation at a secret bar in China town. Lisa writes mostly on dining, travel, and pop-culture, and is a huge fan of soup dumplings, Riesling, and power napping — in exactly that order.

Sign up for our newsletters to have the latest stories delivered straight to your inbox every week.

Yes, I agree to the Privacy Policy

Never miss an update

Subscribe to our newsletter to get the latest updates.

No Thanks
You’re all set

Thank you for your subscription.