Jim Thompson, one of Thailand’s largest luxury brands, opened its first flagship store in Siam Paragon last night. The launch kicked off with a fashion show, showcasing Jim Thompson’s Thai designs and efforts in expanding its business in the fashion world. The new store is located next to the brand’s restaurant, Bombyx, and features numerous digital innovations, such as touch-screens and animated representations of designs. The stunning store opening also attracted VIPs, celebrities and local designers; to name a few: Sirinya Bishop, Polpat Asavaprapha and Kanachai Benjarongkakul. Click ahead to see what the new space looks like and how the star-studded event went down.

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Dr Gérald Mazzalovo, Khun Chadatip Chutrakul (CEO of Siam Paragon Development Co.,Ltd), ML Oradit Sanitwong and Khun Narisa Vivattanakijcharoen 

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Khun Kit Kanachai Benjarongkakul

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Khun Onchuma Durongdej

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Khun Sawitri Rochanapruk

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Khun Sikanya Sakdidech Bhanubandh

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Khun Monlada Pongpanit

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Khun Pattree Pakdeebutr

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Khun Polpat Asavaprapha

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Khun Panitipat Peerapattanakul, Khun Padapassorn Padapiladdhanun and Khun Mark Thawin P Seawtong

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Dr. Gérald Mazzalovo and Khun Noppadol Baholyodhin, Jim Thompson’s Creative Director to Home Furnishings

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Mr. Jean-Christophe Vilain, Creative Director of Jim Thompson

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Khun Cindy Sirinya Bishop

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Khun Chutima Dumsuwan, Communications Director of Jim Thompson

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Khun Jindapa Boonyagorn

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Khun Suriyon SriorathaikulKhun Sawitri Rochanapruk

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Khun Kornkanok Yongsakul

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