Jim Thompson, one of Thailand’s largest luxury brands, opened its first flagship store in Siam Paragon last night. The launch kicked off with a fashion show, showcasing Jim Thompson’s Thai designs and efforts in expanding its business in the fashion world. The new store is located next to the brand’s restaurant, Bombyx, and features numerous digital innovations, such as touch-screens and animated representations of designs. The stunning store opening also attracted VIPs, celebrities and local designers; to name a few: Sirinya Bishop, Polpat Asavaprapha and Kanachai Benjarongkakul. Click ahead to see what the new space looks like and how the star-studded event went down.