The music video for “Be Who You Are”, the new Coca-Cola campaign featuring NewJeans and artist and producer Jon Batiste, is finally out in the world.
As Coca-Cola’s global brand ambassador, NewJeans have freshly released a new Coca-Cola collaboration song with the Grammy-award winning producer Jon Batiste titled “Be Who You Are.” The new original summer campaign song also features American rapper J.I.D, British singer-songwriter Cat Burns, and Colombian pop singer Camilo.
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In addition to their previous successful release of “Zero,” in April, this is their second collaboration song with Cola-Cola’s global music platform, Coke Studio.
As the title of the song “Be Who You Are” suggests, the message of the song is “because only when we are true to ourselves, we can fully connect with others and create Real Magic moments.”
Coke Studio plans to release nine more collaborative songs through their summer campaign.