Whilst rappers are more commonly associated with champagne and vodka, Tyler, the Creator is changing the game with his latest launch.

Earlier this month, he launched a new colourful ice cream flavour — and most interestingly, this isn’t the first rapper foray into the dessert scene.

The bright blue and orange creation, launched with Jeni’s Splendid Ice Creams, combines blood orange with tropical blueberry flavors. It’s called “Pluto Bleu” and is sold in the 40 Jeni’s Splendid Ice Creams shops throughout the US, as well as online.

[All images courtesy of Jeni’s Splendid Ice Creams/Facebook]

Last year, Tyler, The Creator unveiled “Snowflake,” a mint-and-white-chocolate concoction created with the same brand. However, he wasn’t the first rapper to delve into the ice cream business. Canadian rapper Tory Lanez, who supported the European leg of Drake’s world tour, has even opened his own ice cream shop. The Notorious Creamery in Fort Lauderdale, Florida offers both vegan and dairy ice creams.

A few weeks back, singer Selena Gomez released the “Cookie & Cream Remix” ice cream flavor for Serendipity Brands in conjunction with her single with BLACKPINK “Ice Cream.”

This article is published via AFP Relaxnews. 

Staff Writer