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Jazz up your LINE chats with these new stickers from Bulgari

Want to expand your sticker collection beyond Brown & Cony? Bulgari has released a super-cute collection of LINE stickers, celebrating the charming Bvlgari woman, as well as the city of Rome.

Lately, luxury brands in Thailand have been launching adorable LINE sticker collections, as a means to engage with audiences in a fun, playful way. The latest to join the trend is Bulgari, which has recently debuted its first official collection of LINE stickers, portraying the bold, lively Bulgari woman.

The sticker collection stars a stylish and charming lady, who represents the independent, multi-talented, and strong persona that underlies Bulgari’s designs. An ode to the Maison’s roots, the stickers offer an endearing combination of Rome meets Bangkok, with cute phrases such as “Khob Khun” (Thai for “thank you”) and “Sawasdee” (meaning “hello”), interspersed with a design that says “Buon Appetito”, bringing together two cultural identities in a line-up that is at once relatable and utterly cute. 

True to Bulgari, the brand doesn’t hold back when it comes to design, and each sticker has been carefully created by renowned artist and illustrator Parn-Somnuek Klangnok. Through eight different designs, a series of gestures and cultural references are cleverly portrayed, conveying the feelings and good wishes Bulgari hopes to share in our daily lives.

Bulgari’s exclusive LINE stickers can be easily downloaded, simply by adding Bulgari’s official LINE Account at @BVLGARITH. Stickers will only be available until May 24, 2022, so get them soon!

All images: Bulgari

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