Bangkok is a city brimming with talented personalities and charming characters who have pushed their way through to really make their mark. There’s no doubt that they’re truly living their best life, and doing it in great style. In our Good Life Gurus series, we explore and ask the city’s millennial tastemakers and cultural arbiters to reveal what the good life means to them, and give us a little insight into how they live it.
It is near impossible to be a Bangkokian and not have seen these extremely trendy bags on your favourite local influencers, within your Instagram feed, or at the table across from you at brunch. PIPATCHARA feels like a fashion must-have for millennial urbanites who want to prove their insider intel.
Founding the brand with her sister, Pipatchara ‘Petch’ Kaeojinda has made a real name for herself in the Thai fashion industry, instantly becoming one to watch after the launch of her very first collection. The brand’s signature handwoven designs have managed a balance between craftsmanship, contemporary, and downright cool, and have been spotted on everyone from Chompoo Araya to your best friend.
This sense of edgy effortlessness is no coincidence, and this becomes apparent in our chat with Petch. Exuding a sense of calm and genuine content, read on for what the young and talented designer has to say about living a good life of style and simple happiness in Bangkok.
I am the co-founder of PIPATCHARA. I hold a degree in Fashion Design from the Academy of Art in San Francisco, and was awarded as one of the top three womenswear finalists at the Joe’s Black Book Competition in New York. I have worked at Ralph Lauren in New York, as well as at Chloé, Vanessa Bruno, and Givenchy in Paris, before returning to Bangkok as a designer for Jaspal. I then founded PIPATCHARA with my sister Jittrinee. I am also the Head Creative Director.
My sister and I both love the technique of macramé for textiles, and this inspired our first collection. We are trying to integrate traditional with contemporary design in our work, and all our patterns require 100% hand-made work. We pair quality leather to craft wearable art.
Living a good life is a matter of how you think. Express yourself and your thoughts by the way you dress and style yourself.
I live the good life by just being happy with little things everyday. I spend quality time with people who give me good energy. I give and share to the people around me. I set a goal of what I want to accomplish in a day, but don’t go too hard on myself. Be kind, and support your feelings.
1. Drinking a glass of orange juice first thing when I wake up
2. Eating something that I craved the night before (like some good banana pancakes)
3. Chatting with my mum and sister
4. Taking time to take care of myself
5. Doing what I like to do everyday — PIPATCHARA!
I eat good. My most favourite is Thai southern food. I take care of my skin day and night — I can spend 25-30 minutes with my skincare routine. I drink lots of fresh juice, and I exercise regularly.
I keep in mind what is waste and what is not. I seek information about sustainability to understand more about the concept. Sometimes you don’t even realise how easy it is to do something with an eco-friendly mind.
I eat food for energy (no need to be healthy), but I also exercise regularly. I move and walk a lot to be more active.
Babyccino for good food and a good ambience. They have a cute little shop upstairs, too. I love the fresh yogurt bowl with berries, as well as the smoked salmon toast.
Sitting outdoors at L’Oliva. They have delicious food, and it’s cosy and simple. That’s my kind of date.
Havana Social. I never get bored of that place. They have the best chili drinks in town (go try and order this drink), and salsa is my thing!
Always JJ Market. I love vintage stuff. Also the furniture there is amazing. I never come back empty-handed.
ATT19 is an inspirational place to be. I also like the Grand Palace at 7 in the morning when I need a peaceful mind. I also advise you to go to Yaowarat with just one good friend. Go eat everywhere and share everything. Two people is a perfect number.
Start doing something that you love. Bangkok is the best city to start something on your own. Bangkokians love to see new things!