Bangkok is a city brimming with talented personalities and charming characters who have pushed their way through to really make their mark. There’s no doubt that they’re truly living their best life, and doing it in great style. In our Good Life Gurus series, we explore and ask the city’s millennial tastemakers and cultural arbiters to reveal what the good life means to them, and give us a little insight into how they live it.

It is near impossible to be a Bangkokian and not have seen these extremely trendy bags on your favourite local influencers, within your Instagram feed, or at the table across from you at brunch. PIPATCHARA feels like a fashion must-have for millennial urbanites who want to prove their insider intel.

Founding the brand with her sister, Pipatchara ‘Petch’ Kaeojinda has made a real name for herself in the Thai fashion industry, instantly becoming one to watch after the launch of her very first collection. The brand’s signature handwoven designs have managed a balance between craftsmanship, contemporary, and downright cool, and have been spotted on everyone from Chompoo Araya to your best friend.

This sense of edgy effortlessness is no coincidence, and this becomes apparent in our chat with Petch. Exuding a sense of calm and genuine content, read on for what the young and talented designer has to say about living a good life of style and simple happiness in Bangkok.

Please give us a little background about yourself and what you do. What is the story of PIPATCHARA?

I am the co-founder of PIPATCHARA. I hold a degree in Fashion Design from the Academy of Art in San Francisco, and was awarded as one of the top three womenswear finalists at the Joe’s Black Book Competition in New York. I have worked at Ralph Lauren in New York, as well as at Chloé, Vanessa Bruno, and Givenchy in Paris, before returning to Bangkok as a designer for Jaspal. I then founded PIPATCHARA with my sister Jittrinee. I am also the Head Creative Director.

My sister and I both love the technique of macramé for textiles, and this inspired our first collection. We are trying to integrate traditional with contemporary design in our work, and all our patterns require 100% hand-made work. We pair quality leather to craft wearable art.

Who are your customers? What are they like?

They are working women who are confident in what they do. They love to take care of themselves, and eat good food, go for brunch, love cafes, gardening, plants, libraries, and museums. They exercise regularly and love art and design work. They acknowledge sustainable living.


What role do you think fashion plays in living a ‘good life’?

Living a good life is a matter of how you think. Express yourself and your thoughts by the way you dress and style yourself.

What does the good life mean to you? How do you live the good life?

I live the good life by just being happy with little things everyday. I spend quality time with people who give me good energy. I give and share to the people around me. I set a goal of what I want to accomplish in a day, but don’t go too hard on myself. Be kind, and support your feelings.

What are your 5 good life essentials?

1. Drinking a glass of orange juice first thing when I wake up
2. Eating something that I craved the night before (like some good banana pancakes)
3. Chatting with my mum and sister
4. Taking time to take care of myself
5. Doing what I like to do everyday — PIPATCHARA!


What is your self-care ritual?

I eat good. My most favourite is Thai southern food. I take care of my skin day and night — I can spend 25-30 minutes with my skincare routine. I drink lots of fresh juice, and I exercise regularly.

What do you do to be more sustainable or eco-friendly (in work or privately)?

I keep in mind what is waste and what is not. I seek information about sustainability to understand more about the concept. Sometimes you don’t even realise how easy it is to do something with an eco-friendly mind.

What do you do to keep fit?

I eat food for energy (no need to be healthy), but I also exercise regularly. I move and walk a lot to be more active.


Where do you go for… the best breakfast in Bangkok?

Babyccino for good food and a good ambience. They have a cute little shop upstairs, too. I love the fresh yogurt bowl with berries, as well as the smoked salmon toast.

Where do you go for… the best date night in Bangkok?

Sitting outdoors at L’Oliva. They have delicious food, and it’s cosy and simple. That’s my kind of date.

Where do you go for… the best drinks in Bangkok?

Havana Social. I never get bored of that place. They have the best chili drinks in town (go try and order this drink), and salsa is my thing!

Where do you go for… the best place to shop in Bangkok?

Always JJ Market. I love vintage stuff. Also the furniture there is amazing. I never come back empty-handed.


Where do you go for… the best escape from Bangkok?

ATT19 is an inspirational place to be. I also like the Grand Palace at 7 in the morning when I need a peaceful mind. I also advise you to go to Yaowarat with just one good friend. Go eat everywhere and share everything. Two people is a perfect number.

Lastly, a word of advice for living the good life in Bangkok:

Start doing something that you love. Bangkok is the best city to start something on your own. Bangkokians love to see new things!

Lisa Gries
Creative Content Director, Bangkok
Lisa loves to travel, and is always on the lookout for the world’s best nap spots. She’s a serious Asian art history nerd, and has a knack for languages and coffee table books. She hopes to publish her own novels one day, one of which will likely be called ‘All The Great Conversations I Had In A Bangkok Speakeasy.’ It’s a work in progress.