Bangkok is a city brimming with talented personalities and charming characters who have pushed their way through to really make their mark. There’s no doubt that they’re truly living their best life, and doing it in great style. In our Good Life Gurus series, we explore and ask the city’s millennial tastemakers and cultural arbiters to reveal what the good life means to them, and give us a little insight into how they live it.

It is near impossible to have glanced over glossy covers and not admired the work of Tada Varich.

The photographer with the New York background and the Bangkok roots is a prominent name in the world of fashion, with countless models and celebrities appearing before his camera. A familiar name for those who flip through magazines often, the cool and composed Tada ‘George’ Varich is every bit as glitzy as he is grounded. Studying his craft and developing it over many years, here is someone who knows hard work and isn’t afraid to push boundaries, and someone who defines good life as mindfully and magically as the art in which he lives.

Recently, upon the unveil of his absolutely stunning La Chapelle Studio, we were lucky enough to chat to the man behind the lens a little. Here, the ever-cool Tada Varich talks about his work, his inspiration, and how he lives the good life in Bangkok.

The man himself: Tada ‘George’ Varich

Please give us a little background about yourself and what you do. 

The way I work is in the middle of arts, fashion, and business. For most of my life I am a photographer and traveller.

What is the story of La Chapelle? How did it all begin?

When I need something I cannot buy, I make it myself.


Who are your customers? What are they like? 

People who are into art, fashion, beauty, and happiness.

Where do you go to find inspiration?

I’ve been to Europe and I have a strong passion for their architecture, their style, and their arts.

What role do you think photography plays in living a ‘good life’?

Photography is the technology to expand art, and art is the one thing that can heal a soul.


What does the good life mean to you? How do you live the good life? 

I believe that when you do good in the present, you deserve to get good in the future. The good life is a balance between the mental and the physical.

What are your 5 good life essentials? 
  1. Family
  2. Friends
  3. A lover
  4. Work
  5. Myself
What is your self-care ritual?


What do you do to be more sustainable or eco-friendly (in work and privately)?

It’s simple things like supporting green energy and reusing things. I set up solar cells at La Chapelle that can collect energy from renewable resources, too.


What do you do to keep fit?

I keep fit by managing my routine for life by 50/50. Half is for thinking, the other half is using my body.

Where do you go for... the best breakfast in Bangkok?

My house with my family. It is the best moment of every day.

Where do you go for... the best date night in Bangkok?

Saxophone Pub.


Where do you go for... the best drinks in Bangkok?

Wherever someone can serve me something on the rocks.

Where do you go for... the best place to shop in Bangkok?

A vintage car gallery.

Where do you go for... the best escape from Bangkok?

The Similan Islands are a good place to rest my mind and body from my busy lifestyle.

Lastly, a word of advice for living the good life in Bangkok?

Think outside the box.


Lisa Gries
Creative Content Director, Bangkok
Lisa loves to travel, and is always on the lookout for the world’s best nap spots. She’s a serious Asian art history nerd, and has a knack for languages and coffee table books. She hopes to publish her own novels one day, one of which will likely be called ‘All The Great Conversations I Had In A Bangkok Speakeasy.’ It’s a work in progress.