We’re excited to finally sit down with Dr. Patrapa Chadist, or as many know her, Dr. Pat London, at her very own brainchild of a cocktail bar, Vesper. Surrounded by a crew of female admirers, we are greeted with an intoxicating scent by Creed Aventus. Dressed to kill, you can definitely tell that she’s spent the best part of the last decade in London. Immediately she beckons for a glass of vino.
Born in Bangkok, the London Privilege Lifestyle founder moved to the English capital in 2004 – with the intent of only staying a year for her studies. How things changed as she fell in love with the city – she ended up staying in London after finishing her PhD in Business Management with a focus on supply chain and logistics. In between co-founding top Bangkok-based restaurants, working for Amazon, being a street food vendor for London’s top festivals and hosting the 4th Dîner en Blanc London 2017, she also somehow managed to build a luxury lifestyle management and concierge service dedicated to crafting unique experiences in London and abroad. As her Instagram explains, she is a socialite and lifestyle consultant by day and a socialite by night. Her love for good wine and food also translated into her founding Bangkok’s very own Vesper, Il Fumo and La Dotta. Read on to find out more about Dr. Pat London in this exclusive Q&A.
Just London… I can’t get enough of it. If you’re bored of London then you’re bored of life. From day one, I haven’t been bored. When the sky is blue you can walk along the river Thames and socialize in bars and even on the gloomy days, London has so much to offer; you can go to the museum, theatre, enjoy its rich culture or be social.
I really thought about it hard when I chose London. Many Thais go to the US, but when you’re in, say Boston, if you travel three hours, you hit New York, which is still the same country. In London, you have Europe on your doorstep. In two hours, you’re in Paris or Barcelona, able to explore a completely different language, culture and lifestyle. This was a huge selling point for me.
Everything started from a pure passion shared amongst a group of friends. In this case, we met in London; I was introduced to Choti and Debby Leenutaphong, the founders of Foodie Collection by a friend because that friend realised we three shared the same passion: wine and food. We met in a pub in London’s Marylebone about six years ago, shared a pint and got the chance to enjoy each other’s company. We realised what connected us was good wine and food.
I told them they should try London’s cocktails, as the city is home to some of the best cocktail bars of the world. The whole idea behind Vesper was a profound knowledge of fine drinks. We know our drinks well and we drink with style. We know what we like… and what we like also happens to be strong!
When Choti decide to move back to Bangkok to start something we all felt that “something” should be a cocktail bar. I wanted to do this because at that time Bangkok didn’t have a strong cocktail bar scene. Before, if you wanted to go to a good cocktail bar you had to go to a hotel. So, I invested in the first project. The first ever menu Vesper created, I played a huge part in as the menu itself was actually created in London with mixologists we knew personally.
Vesper was our starting point and once we got that on lock, the rest followed. The same thing goes for Il Fumo and La Dotta. We three have a profound knowledge of steaks, i.e. what makes a good steak? A good steak should be cooked on a grill! What is really good pasta? Homemade! It’s these types of details that really inspired us to start something that would set our establishments apart from others as we know and breathe what we like and what we like is the best.
I am purely an investor now when it comes to Vesper, Il Fumo and La Dotta. I have to give credit to Choti and Debby as they are the creators behind these fine dining and drinking destinations. I’m just more like a consultant. But because we all share the same passion, when a new idea comes up we aren’t afraid to ask each other: “would this work”?
It comes from my dad. My dad is such a good cook! When I was young, I always had guests over and my dad would cook for us. He is the type of person who will go to a restaurant, order a meal and then figure out exactly how to cook that meal; sometimes we’d eat the same thing every day for two weeks straight! But yes, he cooks very well. And when you grow up with a foodie, you learn the true meaning of what tastes good.
It’s funny because my dad is always telling me to not let anyone know that I can cook, otherwise I will have to cook for them too! So I tell my friends I can’t cook, but actually, I can. To the point that after I finished my PhD, the first project my friends and I ever worked on was actually Pigachic, basically selling Thai street food like Moo Bing (Thai grilled pork skewers) at London’s festivals and markets. We were selling at Broadway market, Borough market, and Thames festival and we were quite limited in where we could sell because we insisted on doing it right: moo bing must be cooked on charcoal. Still, quality trumps quantity. So yes, I am passionate about food, and I actually can cook, despite what I tell my friends.
Well, when I found out that I got the license to be the host, I was really happy… for like 10 seconds… I was jumping up and down with joy. But then after 10 seconds I was like “OMG, NOOOO!” and then the next hour was me hunched up in a ball in the corner thinking, “WHAT! How am I going to do this?” It’s a highly esteemed international event with a stellar reputation around the world and is present in over 60 cities. It’s a big deal. But I did it. There were 1,100 people who turned up at my event, and if you know the idea behind Dîner en Blanc you’ll know that the location is kept secret until 10 minutes before the event starts. So my knowledge of logistics was clearly very handy at this point.
The event was at Somerset House, it was pouring with rain, but there are always good things that come after rain and in our case, it was two rainbows! The event was a success, I was happy with it, it opened many doors but most importantly it made me realise that I hadn’t found the limit within myself; I thought that hosting something as big as Diner en Blanc London was my limit, but it’s not until you do something you thought you couldn’t do that you realise you can do more.
It was a hectic evening though, me running around trying to make everyone happy. I am so thankful for my dear friend who, in the midst of it all, grabbed me and said: “Pat, stop. Take a look around and see what you have actually achieved. You should be proud. I want you to remember this forever.” If my friend hadn’t stopped me, I wouldn’t have stopped the entire night. It made me realise that sometimes in life, you have to stop and just take it all in, everything life has given you.
London Privilege Lifestyle (LP Lifestyle) is a luxury lifestyle management and concierge service based in London that wants to make our clients’ time more valuable and their experiences more memorable. We want our clients to experience things in the way LP Lifestyle is accustomed to. With a deep knowledge of London’s most coveted venues, restaurants, bars, clubs and hotels, we provide our clients from all across the globe with a dedicated service that allow them to experience one of the world’s most fascinating cities.
We started in 2016 and it’s still a startup. Our unique selling point is that we believe in the personal touch and have personal relationships with our clients. We know them and what they want better than they know themselves.
Well, it’s what I’ve been doing since I moved to London in 2005. Every time my friends came to London, they’d ask me to what they should do and where they should go. And actually, LP also stands for luk phi – the endearing Thai term for elder relative or person we respect or rely on.
I was playing on my core strength, which is to help people have the best experience in whatever they do. Now I’m just getting paid for it! If you do something well and you understand your core strengths, then why not turn your core strengths into business?
Lifestyle is something you have the power to create, your daily routine. To travel is to go to places and new places and find new experiences to see new things and learn. But lifestyle… is creating and re-creating those experiences every day.
If you don’t explore, you don’t know what your limit is and what is meant by ‘the best’. But when you explore enough, you find out what are the best things in life, and you want to give those experiences back to others.
London Privilege Lifestyle (LP Lifestyle) is a luxury lifestyle management and concierge service based in London. For more information, please visit www.lp-lifestyle.com or email firstname.lastname@example.org.