Embracing storytelling and community spirit as the core of its mission, ICONSIAM is now celebrating Chinese New Year with a series of activities throughout the Chinese festive season. ICONLUXE, as home of world-class names in fashion, jewellery and timepiece, joins this celebratory spirit with the launch of Gucci Pin — The ephemeral store featuring the exclusive unique “pin” marking the destination on Google Map.

Covering the area of 76sqm, Gucci Pin features a gigantic silver structure housing with a specially designed collection of items that feature Walt Disney’s True Original, Mickey Mouse. Mickey, the most iconic of Disney’s characters, is playfully incorporated into ready-to-wear and diverse accessories, from shoes and bags to small leather goods and scarves..

ICONSIAM Gucci

Since its announcement last year, the Disney X Gucci collection has become the talk-of-the-town among shoppers and fashionistas. As one of the world’s most desirable fashion houses du jour, Gucci is a contemporary icon. On the other hand, Mickey Mouse is an icon of unparalleled level being everyone’s best childhood friend and the so-called original brand ambassador of one of the world’s biggest entertainment establishments, the Walt Disney. To celebrate the get-together of these two icons, Gucci launches this exclusive Disney X Gucci Chinese New Year collection in a series of pop-up stores all over the world called “Gucci Pin Mickey Mouse” this global phenomenon found its home in Thaialnd only at ICONLUXE at ICONSIAM.

ICONSIAM Gucci

A fun, interactive space

The first of its kind in Thailand, Gucci Pin Mickey Mouse reflects the retro-loving, innovative spirit of the brand. Right at the heart of the pop-up store is the Gucci Pin façade, which can be enjoyed on location and also on Gucci App. Bringing to life the Mickey Mouse character, the feature lets customers and passers-by see themselves wearing the signature Mickey Mouse ears on the screen, conceived as an enchanted mirror.

To-die-for collectibles you can wear

With Mickey Mouse as the main man, the Disney X Gucci collection amps up Gucci’s usual fun-loving, whimsical and funky sensibility. Playful and slightly nostalgic, all your favourite Gucci items in the Mini GG Supreme canvas now bear the Mickey Mouse print. A beige and ebony fabric that features a vintage Mini GG pattern features Mickey Mouse prints in varying scale. This print has been introduced in reference to a House fabric from the 1980s, and the original design, colour and look have been reproduced with high-definition digital printing. A protective coating and embossing give the appearance and texture of linen. A brown leather tag identifying the official collaboration with Disney is included in many of the pieces.

Experience the iconic collection in an exclusive one-off space, which is part of the global Disney X Gucci phenomenon @ICONLUXE at ICONSIAM, from now until 15 February.

Mila Wenin