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All the must-have items from the Siam Paragon World Fashion Trend Fall/Winter 2020 selection

Your guide to getting ahead of the style curve is here.

Giving fashion devotees some solace this season, Siam Paragon has unveiled a highly anticipated annual fashion campaign entitled “Siam Paragon World Fashion Trends Fall/Winter 2020,” as a perfect excuse for us to delve into the most fashionable sought-after brands.

Which brands are on our fashion radar? Think, Bottega Veneta, Balenciaga, Fendi, Givenchy, Gucci, Loewe, Miu Miu, Prada, Maxmara, Coach, Furla, MCM, Off-White, and more. Whether you prefer minimal styles or going extreme with bold looks, there’s something for everyone in this fashion fest, with many exclusive offers to enjoy.

What’s more, for online shoppers, you can easily grab your favourite luxury items from the Siam Paragon Luxury Chat & Shop service, available at LINE Official Account, social media, and mobile application @OneSiam. You will also enjoy free delivery.

Not sure where to start? Here, we’ve collected some of the hottest must-have pieces you should be flaunting this season. Ready for a shopping spree?

Bottega Veneta

If you’re out and about to make some stylish statements this season, Bottega Veneta’s Pop Up Store at Siam Paragon is here just in time. The hottest pop colour item  of the season — The Crisscross in Kiwi —  boasts an unlined and traditional approach to its signature Intrecciato craftsmanship, gracing us with a unique piece for this Fall. If you’re keen, do keep in mind that it’s limited to 10 pieces in Thailand only. Another cool item that caught our eye is the twisted 3D soft Paper Calf clutch lined with leather interior — The Whirl in Grass — that could really be that funky colour to boast this season. Whilst there is a myriad of colours to choose from such as Lollipop, Scarlet, Butter, it seems like the hues of green such as Kiwi and Grass are here to sparkle this fall.


If street style is more your thing then the Parisian house has dropped their luxurious street series which is perfect to flaunt this season. Balenciaga’s monochromatic Hoodie Crew can perfectly blend with its Speed 2.0 Lace Up Sneaker in black jacquard knit for a cool-casual look that also offers a great design.


If you’re anything like us, your never-ending wish list starts with Fendi’s Peekaboo ISeeU collection. The brand’s most iconic bag unveils a playful gimmick that is something we all need because it matches with every outfit in our wardrobe. The deep ‘smile’ and inside pocket (which is interchangeable) makes it a sophisticated multi-functional bag that you can carry between both meetings and events. It’s a luxe staple for every bagaholic and could also be personalised with one’s initials.


For that everyday look, opt for Givenchy’s ID Bag, that is a must-have for millennials this season. It’s sophisticated, shiny creased-calf skin makes it so attractive and yet compact enough to fit everything you need. We love the front flap that features the ‘GG’ clasp and the GG monogram-embroidered top handles that allows you to carry it however you like.


This one might take you by a pleasant surprise and it could be perfect for those wanting to make a striking, bold statement. This Fall/Winter 2020, we’ve got the classic Jackie that pays homage to the former First Lady and fashion icon Jackie Kennedy. We love Gucci’s leather version that comes in many colours and sizes, from basic to candy and from mini to medium-sized. We love its vintage charm.

As for the men’s collection, there are two playful take-ups on the imitation of the brand’s logo, but with a whimsical flair. The Liberty bag flaunts its soft colour floral prints and eye-catching ‘Liberty’ in Art Nouveau script as well as the retro-sporty Gucci FAKE NOT collection. The remarkable ‘FAKE NOT’ lettering in yellow boldly speaks out a beige-ebony GG supreme pattern in a very cheeky way.


Loewe’s Balloon bag boasts a bucket-style shape and this debut style has been making quite a buzz in the fashion scene. The Spanish high-end fashion house is known for its great leather quality, and we are big fans. The black and tan version has been curated using two types of leather — calf leather on the exterior and soft app calfskin on the inside. Now, how can you not fall in love with it?

Miu Miu

There’s no doubt that floral prints have been the star this year, and Miu Miu’s Printed Satin Jacquard Dress is just the perfect one to satisfy your feminine side. This romantic short-sleeved print dress accented with a crepe de chine collar and delicate lace trim could be easily matched with the Patent Leather Pumps to bring together a ’60s vibe. That contrast between colours will make your look of the day extraordinary.


Returning to its classic looks for women’s collection, Prada empowers bold colours this season, with popping, shocking hues that are perfect for colour-blocking. As for men, contemporary looks are paired with classics to switch things around and give them a sweet seasonal revamp.



If you’re a fan of this brand, then the Chambrey collection that comes with its iconic C Signature canvas print takes a refreshing approach with denim. There’s a myriad of clothing and accessories to pick from, and for that everyday casual chic look, the handbags that rock in tanned leather trim and gold hardware is a must-buy.

Max Mara

This Italian fashion brand has highlighted their signature classic palettes in colours like camel, black, and white. We are all down to try the most sought-after limited-edition T-shirt that boasts that image of Weimaraner in the brand’s iconic coat. Beautiful.


In the the mood to get a little cheeky? This not-to-be-missed quintessentially MCM Patricia Saddle Bag has caught our eye. This new version of the classic Patty has become a new favourite amongst celebrities given its saddle-inspired shape and iconic Visetos Monogram and Bauhaus-inspired design. We recommend opting for the classic Cognac to keep it sophisticated or the new highlight hue like Mood Indigo.


Furla has given us some serious fashion goals when it comes to do-it-all bags. Bringing back their all-time classic Furla 1927 in a new contemporary way, Furla features four main colours — talco, cognac, burgundy, and black. They also come in three main styles — Pochette, Crossbody, and Saddlebag — meaning that you can really play around with your look this September.

Sweet September brings in some sweet ideals with these trendy must-have items from some of the most coveted fashion brands at Siam Paragon World Fashion Trend Fall/Winter 2020. There are also some exclusive activities from the fashion brands throughout the month of September 2020 with desirable special privileges that are not to be missed. Spend THB 20,000 at the participating fashion brands and receive THB 5,000 Siam Gift Card, with a limited offer of 400 in total. Keep in mind that each customer is eligible for only one redemption and redemption is available at 100 a week from today to 1 October 2020.

For more information, updates or to enjoy online luxury shopping via Siam Paragon Luxury Chat & Shop, you can add OneSiam LINE Official account, visit Onesiam Facebook or Instagram or visit Siam Paragon Facebook or Instagram.

Alisha Pawa
Alisha is a passionate dancer and is always creating her own choreographies. She is a fan of rom-com novels, a coffee-drinker who loves tea, and is always on-the-go for her midnight chocolate cravings. She hopes to tick-off her never-ending bucket list one day by hosting her own travel show.