It’s time for something cute and funny, like Usagyuuun.

The half rabbit, half mochi creature, Usagyuuun, has now transported itself from the sticker sections on your mobile applications to Siam Center for the festive season.

[All images courtesy of Siam Center]

If what you’re after is a cuteness overload, saunter over to Siam Center for the Siam Center Celebrates Play To The Full 2021,” highlighting the online crowd’s favourite cartoon character. From now until 31 January 2021, expect the whole lifestyle hub to be dotted with Usagyuuun popping up throughout, perfect as a backdrop for your ‘gram, or for the cartoon geek in your life.

Foodies and fans should also tuck into the scrumptious themed food, desserts, and drinks at the exclusive pop-up “Usagyuuun Café” at Atrium 1, G Floor. It will be opening for the first time here at Siam Center before hopping to other locations around the world.

Another highlight is also the corridor that links together Siam Center and Siam Discovery that will be covered floor-to-ceiling with over 10,000 designs of Usagyuuun in different actions and mood — all wearing Christmas hats to suit the theme.

Last but not least, those who want to grab a souvenir or two for loved ones, the LOFT x Usayuuun Pop Up Store is also stocked up with Usagyuuun-themed items. Think, hats, wallets, t-shirts, key chains, and more — all curated especially just for the occasion. 

Ready to jump right into the Usagyuuun’s pool of cuteness? By all means, make a pit stop at Siam Center now until the end of January 2021. Children will love it – as will adults who are still kids at heart.

Siam Center, 989 Rama I Rd., Pathum Wan, Bangkok, +66 2 658 1000; Open daily 10 am-10 pm.

Kankanit Wichiantanon
Writer, Bangkok
Kankanit is a writer by day and a baker by night. If there’s one thing you should know about her, it’s that she can wax poetic about food 24/7. Her daily routine is writing, cooking, eating, repeat. They are the things that inspire her from morning 'til night.