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10 fashion brand names you might be mispronouncing

Fashion brands come from all corners of the globe, so of course, many fashion brand names are bound to throw you for a loop.

Particularly when they hail from France or Italy or Germany, some of the most commonly known designer labels are often pronounced incorrectly. So, just in time for the upcoming FW2020 International Fashion Weeks coming up this month, we’re going to let you in on some serious fashion insider knowledge so you can mix in with the front row. Here, we’ve busted a few well-known yet not very well-said fashion brand names and guide you through how they’re actually supposed to be pronounced. Feeling a little betrayed by these designer names, it makes us want to just shop at Gap or Paul Smith — if only for some certainty in our lives. Don’t say we didn’t warn you.

Oh, and while we’re at it, we’ll take a sneak peek at some of their latest collections too.


Mistakenly pronounced: May-j
Actually pronounced: Mah-j

Less like a sorcerer, more like Homer Simpson’s wife.

Maje SS20.


Mistakenly pronounced: Mosh-ee-no
Actually pronounced: Moss-kee-no

Kind of like ‘mosquito‘, but…no.

Moschino, SS20 campaign.

Ralph Lauren

Mistakenly pronounced: Ralph Lau-REN
Actually pronounced: Ralph LAU-ren

We thought he was making it fancy too, but it actually is just pronounced like the standard girl’s name ‘Lauren’.

Ralph Lauren, latest collection.

Elie Saab

Mistakenly pronounced: Ell-ee-Sab
Actually pronouned: Ee-lee-Sahb

It’s Lebanese. Also — Elie is a man, not a woman.

Elie Saab, ‘Spirit of Savanna’ collection


Mistakenly pronounced: AD-dee-das
Actually pronounced: Ad-DEE-das

More emphasis on the ‘Dee‘, not the ‘Ad‘.

Adidas, Pantone Colour of the Year 2020 collection

Dries Van Noten

Mistakenly pronounced: Dry-Ess-Van-Not-ten
Actually pronounced: Dreez-Van-No-Ten

That vowel combinations caught us out too.

Dries Van Noten, Men’s AW20


Mistakenly pronounced: actually, nobody even tries.
Actually pronounced: B-C-B-G-Max-As-Ree-Ah

And that’s how you pronounce what the cat wrote when it ran across your keyboard.

BCBGMAXAZRIA, new collection.

Proenza Schouler

Mistakenly pronouned: Pro-En-Za-Shoo-Ler
Actually pronouned: Pro-En-Za-Skoo-Ler

We all just got skooled.

Proenza Schouler, new collection.


Mistakenly pronounced: Ver-Sa-Chay
Actually pronounced: Ver-Sa-Chee

The debate is over; the world can now unite as one.


Mistakenly pronounced: Low or Low-Way
Actually pronounced: Low-Ay-Vay

Don’t worry, it’s an old German name. You weren’t to know.

Loewe, new collection.
10 fashion brand names you might be mispronouncing

Karn Chatikavanij

Style Writer

A globetrotter with a love for sushi and Miu Miu, Karn is a fan of all things upbeat, delicious, and well-dressed. Her frequent activities include packing for beach trips, listening to 80s music, and trying to make daytime pyjamas happen.

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