Fashion brands come from all corners of the globe, so of course, many fashion brand names are bound to throw you for a loop.
Particularly when they hail from France or Italy or Germany, some of the most commonly known designer labels are often pronounced incorrectly. So, just in time for the upcoming FW2020 International Fashion Weeks coming up this month, we’re going to let you in on some serious fashion insider knowledge so you can mix in with the front row. Here, we’ve busted a few well-known yet not very well-said fashion brand names and guide you through how they’re actually supposed to be pronounced. Feeling a little betrayed by these designer names, it makes us want to just shop at Gap or Paul Smith — if only for some certainty in our lives. Don’t say we didn’t warn you.
Mistakenly pronounced: May-j
Actually pronounced: Mah-j
Less like a sorcerer, more like Homer Simpson’s wife.
Mistakenly pronounced: Mosh-ee-no
Actually pronounced: Moss-kee-no
Kind of like ‘mosquito‘, but…no.
Mistakenly pronounced: Ralph Lau-REN
Actually pronounced: Ralph LAU-ren
We thought he was making it fancy too, but it actually is just pronounced like the standard girl’s name ‘Lauren’.
Mistakenly pronounced: Ell-ee-Sab
Actually pronouned: Ee-lee-Sahb
It’s Lebanese. Also — Elie is a man, not a woman.
Mistakenly pronounced: AD-dee-das
Actually pronounced: Ad-DEE-das
More emphasis on the ‘Dee‘, not the ‘Ad‘.
Mistakenly pronounced: Dry-Ess-Van-Not-ten
Actually pronounced: Dreez-Van-No-Ten
That vowel combinations caught us out too.
Mistakenly pronounced: actually, nobody even tries.
Actually pronounced: B-C-B-G-Max-As-Ree-Ah
And that’s how you pronounce what the cat wrote when it ran across your keyboard.
Mistakenly pronouned: Pro-En-Za-Shoo-Ler
Actually pronouned: Pro-En-Za-Skoo-Ler
We all just got skooled.
Mistakenly pronounced: Ver-Sa-Chay
Actually pronounced: Ver-Sa-Chee
The debate is over; the world can now unite as one.
Mistakenly pronounced: Low or Low-Way
Actually pronounced: Low-Ay-Vay
Don’t worry, it’s an old German name. You weren’t to know.