Glimmering chandeliers, open spaces and futuristic interiors welcome the shopper to the newly renovated Siam Discovery at Siam Square.
A whole new retail concept for Thailand, the revamped, gleaming shopping mall, taking one year and four billion baht to complete, bears a strong resemblance to Tokyo’s ultramodern department stores, a hybrid between a shopping center and department store to give a distinctly different experience from online shopping. Acclaimed designer Oki Sato of Nendo Studio from Japan was behind the reimagining of this shopping mall, which is not only the city’s biggest hub for cutting-edge Asian design but also sees the debut of several new concept stores.
If CAZ stands for ‘casual’, then H must be for ‘hip’ because CAZH provides on point casual and street wear designed to bring out the most fashionable in all of us. Ready to embrace your individual style, CAZH is a multi-brand store, catering for both urban men and women with a passion for fashion. CAZH cleverly enables clients to find their own style with a choice of up to 27 different brands, including big international names and – perhaps even more exciting – lots of not-so-well-known ones too, from both Thailand and around Asia. Highlights include Rotsaniyom’s first men’s collection, Playhound, Curated, Dry Clean Only, Boyplain, Pattric Boyle and kooky cult Korean menswear brands Drink Beer Save Water and Sewing Boundaries. There are also vintage pieces from Thonglor’s Wooden Submarine and customized jeans from Selvedgework. Shoes and accessories come from the likes of Chubasco and Cote et Ciel, while you can pick up customized kicks from Walk in Men. For those that enjoy stepping into street fashion, CAZH is a must visit on your very next shopping trip.
Object of Desire Store (ODS)
From furniture and home decor, to spa products and more, ODS features products from a variety of talented Thai designers. Inside the store, there is space for organizing workshops as well, and customers may use their creativity to custom-design their own products, including light bulbs, soap bars or candles. The store also includes Isaan Objects, a zone that draws on the inspiration of Thailand’s Northeast to create on point lifestyle, fashion and accessory products by Thai brands Atelier Pichita, Ayodhya by M.L. Pavinee Santisiri and FOUND by Trimode.
Specialized in turning functional, every-day products into cool designs to make them look fun and less mundane, popular Japanese gift store Loft unveils its new design concept at Siam Discovery. Its wide range of products includes stationery, IT products and accessories, health and beauty items as well as Loft’s private-label products. Over 80 percent of the imported products are from Japan, with new products arriving regularly so you’re sure to find something new each time you visit the store.
Make room for this exclusive lifestyle brand store on your next shopping trip. With branches already in two of Bangkok’s most exclusive shopping malls, the concept store ROOM debuted most recently at Siam Discovery, complete with its signature curated range of design products and designer items from both Thai and international labels. Unlike the factory-look store at Central Embassy, and the crates and balloon design at Emquartier, here at Siam Discovery the store takes inspiration from a designer’s studio, a place where creative thinking starts and develops.
An incongruous yet ingenious selection of furniture awaits, along with an equally inspiring range of décor, objets d’art , stationery, IT gadgets and fashion. The collection has been handpicked for its unique use of materials, production and design concepts. Celebrate design and enhance your lifestyle with items that reflect your unique self.
World of Issey Miyake
The Issey Miyake concept store at Siam Discovery represents the brand’s first concept store in Thailand, not to mention outside Japan. Called the World of Issey Miyake, the 500 square-meter duplex space offers the full line of products. Conceived by Tokujin Yoshioka, who also designed their stores in London and Tokyo, the store at Siam Discovery carries that unmistakable combination of modern and casual, where all the focus is on the clothing – presented in fixtures that appear to be floating in mid-air. In addition to their men’s and women’s collections, products from their other familiar brands are also available, including Issey Miyake, Pleats Please Issey Miyake, Homme Plisse Issey Miyake, me Issey Miyake, Bao Bao Issey Miyake and 132.5 Issey Miyake. The store provides shoppers with that signature Issey Miyake experience, where products have been created through experimentation and research and by reimagining the relationship between the human body and clothing.
Siam Discovery, Siam Square, BTS Siam, Bangkok, siamdiscovery.co.th.