Early this year we saw a new and exciting casual menswear and lifestyle brand make waves in the Thai fashion industry with its preppy style. It was MOO.

As we kick off the festive season, the founder and mastermind behind Asava Group, Polpat Asavaprapha, has come back around to woo us with a new capsule collection entitled “MOO 2019/2”, that is simple and sophisticatedly stylish. Keeping the brand’s original philosophy in mind — creative men’s everyday basic pieces — this new spin-off on the classics will bring a little end-of-year twist to your classic staples.

Mix and match with MOO’s former collection or this current one, because each item here manages to mingle with many of the other pieces. Effortlessly cool, consider your gift list for the holiday season ready. Whether it’s the brand’s signature classic workwear jacket or accessories like the ever-trendy bucket hats, MOO maintains its versatile theme and continues to embrace the brand’s American vintage and workwear influences. Here are 5 new must-have items we think should be slipping their way to your wardrobe this season.

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Tie-Dyed Sweatshirt

We love that MOO has approached a new colourful, fancy tie-dying technique to illuminate our favourite sweatshirts and sweatpants. This street style wear (THB 2190) is one of the highlights from the new collection. The rib crewneck collar, cuff, and hem come with an embroidered logo at the chest that really just makes everything playful and cheeky.

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Long Sleeve Striped Jersey Polo

This vintage-washed long sleeve striped cotton jersey polo shirt (THB 1,890) in navy blue and white is the perfect balance of sportiness and preppiness. It reminds us a little of Ivy League style, as it comes with a three-button closure at the front and a cute embroidered logo on the sleeve. A classic, really.

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Striped Tote Bags

There’s no denying that tote bags are quite a thing for Bangkokians. This cotton canvas striped tote bag (THB 3,190) is one handsome addition to your everyday fashion. Whether you’re heading to the beach or going eco-friendly at the supermarket, this tasteful tote bag with the iconic red and blue palette makes styling a smooth sailing — and fits all your essentials (and more), too.

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Two-sided Bucket Hat

Making a casually cool statement, this two-sided cotton bucket hat is pretty edgy. We love the olive-green stripe patterns that make it quite a standout. Don’t really feel the olive vibe today? Flip it around for a navy-blue look. Now, you’ve got a hat that will always match your mood of the day.

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M Card Holder

Who said cardholders has to be boring boring? MOO’s Nylon cardholder (THB 890) will make you believe that the only way to go is with a vibrant and bright cardholder. This bag comes in a structured envelope silhouette and has an ‘M’ embroidered on the front flap. Just wear it on your neck and do your mingling. It’s perfect for festivals — after all, it is the season.

MOO lovers, head to www.moomoothings.com to explore a new chapter of contemporary style. Do your #MooMooThings.

Alisha Pawa
Writer
Alisha is a passionate dancer and is always creating her own choreographies. She is a fan of rom-com novels, a coffee-drinker who loves tea, and is always on-the-go for her midnight chocolate cravings. She hopes to tick-off her never-ending bucket list one day by hosting her own travel show.