If you needed one clue of just how fashionable Bangkok City is, simply take a walk through the multi-award-winning Thai Designer Zone at Siam Center. The First Floor of the award-winning shopping mall is a vast and vibrant area dedicated to contemporary Bangkok brands – a one-stop shop for the coolest, most beloved native fashion labels both new and established. As one of the main sponsors of Bangkok Fashion Week, Siam Center has long been the top authority for the city’s style trends. This was the place that launched household brands like Greyhound, Flynow, and SODA to international acclaim. Known as the ‘Ideaopolis’, Siam Centre is also home to younger, up-and-coming Thai designer brands that will very soon be shaking up the fashion scene.
Wandering around this dazzling area in Siam Center, we’ve come to agree on one thing that’s special about Thai fashion brands: every label has a distinct character. Take a single item without looking at the label and you’ll know immediately which Thai designer it came from. That means getting dressed in Bangkok is not only fun and exciting; there’s also a sense of personal connection with our designers.
This is a city of all sorts. Look around and you’ll spot suited-up professionals, glamourous party-goers, permanent beach vacationers, and extravagant dandies. But what they all have in common? A personal sense of style. And there’s a Thai fashion brand that’s made for every one of these Bangkok style types. Here, we’ve drawn up a guide to finding the best Thai designer brands you should shop depending on your own personality. Of course, this isn’t to say you’re forever restricted to wear one label only: this is just your personal introduction to the world of Thai fashion brands. Shopping unique, local, cutting-edge fashion doesn’t mean you have to stray from your own style – but, of course, it’s also a great start to trying something new. Here’s how.
[Hero and Feature image: Siam Center.]
Adventurous, wanderlusting, humourous
A favourite amongst colour-loving, retro-embracing girls, Kloset is easily recognised for their bright colours, kitsch embellishments, and 60s excitement. Their current summer collection celebrates adventurous girl trips – namely, a holiday in Las Vegas.
Elegant, sophisticated, traditional
Originally the master of Thai silk, Flynow is now known as a Thai fashion brand that takes traditional fabrics and craftsmanship and puts a modern spin on them. Their pieces have a modern and cutting edge elegance, with a luxurious minimalism best for sophisticated city dwellers.
Suave, charismatic, good with the ladies
Try: FRI 27 NOV
One of the fastest emerging menswear labels, Fri27Nov shook up the scene after their wonderfully romantic show at Bangkok Fashion Week earlier this year. Floral lace T-shirts, quirkily embellished dinner jackets, and embroidered shirts are signatures of this stylish mens brand.
Confident, extra, maximalist
As the name of the brand suggests, this is a label for the dramatics amongst us. Trademarking in bold prints, colours, and silhouettes (yet all in fantastic taste), you’ll be spotted a mile away wearing Theatre – which is probably exactly the look you were going for. It’s pretty difficult to find a bold Thai fashion brand that isn’t unbearably tacky, so Theatre is definitely worthy of applause.
Tough, vibrant, daring
Try: Q DESIGN AND PLAY
This Thai fashion brand is made for energetic guys who are always up for action. With a sense of humour and sarcasm, QDAP is also a good fit for those who like to experiment with different materials and designs in a more ironic way. The tailoring is flattering for the physique, and adds a sense of Bangkok’s “untidy vibrance” to the overall look.
Visit Q Design and Play.
Energetic, optimistic, friendly
With a focus on colourful co-ordinated pieces, arty prints, and functional tailoring, Shaka is an all-day clothing line for elevated smart-casual outfits. There’s a blend of experimental and accessible in their pieces, striking a perfect balance between fun and professional. With Shaka’s edgy prints and practical silhouettes, you could be walking both on a runway or a safari.
Romantic, artistic, nostalgic
Floaty, dreamy, ethereal: Rotsaniyom is freeing with their tailoring and indulgent with their textures. Their dresses, blouses, skirts, and shorts are a intricate lace detail, romantic ruffles, and ghostly sheer fabrics. Emphasising a mixed vintage aesthetic, even their denim jackets are given a special twist with oversized floral lace sleeves. With iron garden gates as their signature logo,
Rotsaniyom stands for magic and mystery, promising beauty to those who step inside.