Berluti, the well known Parisian shoe brand, opened its doors for the first time in Thailand last week to a string A-list celebrities and shoe lovers.
The story of Berluti began at the end of the 19th century, when a young Italian man journeyed to Paris, bringing with him a passion to pursue a career as a master shoemaker. His first model, a lace-up shoe, was named after him, ‘Alessandro’, and the Maison also took his surname Berluti to be their own.
Berluti has a solid reputation in the world of gentleman’s shoes, having cultivated a unique style of its own since its founding in 1895. Bringing together a classic gentleman’s aesthetic mixed with a touch of fantasy and a desire to be daring, Berluti is well versed in making shoes for the elegant man.
With expertise in shape, leather patinas, fabric selection and a precision of cut, a Berluti design is instantaneously recognisable, with designs that feature pieces for every stylish man’s wardrobe. Men who wear Berluti command a level of respect as they embody the essence of style as they live and breathe it.
Key clientele of Berluti have included The Duke of Windsor, French poet Jean Cocteau and art icon Andy Warhol. The timeless elegance of the pieces they wore are still captured to this day and the shoes themselves are comparable to a work of art, some even being a canvas for art itself. Our favourite shoes from the Maison have to be the few with writing engraved onto the sides of the shoe, made of Venezia leather, something that makes them so distinct and memorable.
After looking at all their shoes and leather accessories, it must be said that Berluti is more than just an exceptional shoemaker, it is also a crafter of masterpieces that exude an art de vivre. After being known for shoes for years, Berluti started delving into new terrain, namely leather goods in 2005 and a ready-to-wear line, which was launched in 2011.
A visit to the store in Central Embassy is like stepping into a classic gentleman’s wardrobe. The new boutique has a top-class decor that takes you back in history to the time associated with the stylish gentleman and a world of quiet luxury, with classic material choices of smooth wood, warm brass, leather furniture with display fixtures combining onyx, smooth grey-lacquered shelves and hand-polished bronze frames. With pops of intense Mediterranean black marble and a look that’s as masculine as it is subdued, all that’s missing here is a Cuban cigar and a stiff drink. The real gentleman of Bangkok may just end up wanting to spend a full day here.
Discover Berluti at Berluti Boutique, G Floor, Central Embassy. For more information, visit www.berluti.com.