Bottega Veneta has launched Bottega for Bottegas, a series featuring 14 artisans around the globe, to celebrate international craftsmanship.
Bottega Veneta – many people know the name but not the meaning. In direct translation, “bottega” means “workshop”, a producer of small runs of handmade products realised with excellent attention to craftsmanship and creativity. Paying homage to the meaning of its name, the fashion house inaugurated the Bottega for Bottegas initiative to celebrate international craftsmanship; as one of the world’s most influential bottegas, Bottega Veneta is committed to supporting other bottegas.
On the contrary to last year’s debut where Italian bottegas took centre stage, the newest series will feature bottegas from around the world with products inspired by Italian culture. From a Shanghai-based pasta maker to a woodworker in a small town in Vermont, this sequel passes along its global visibility to fourteen bottegas.
The 2022 Line-Up
AtelierGK Firenze, Japan
Azienda Agricola Sciara, Greater China
Dal Cuore, Greater China
Franca NYC, United States
Je&Jo Pasta, Greater China
Less Panettone, Japan
Levain Bakery, Greater China
Rockledge Farm Woodworks, United States
Settepani Bakery, United States
Westwind Orchard, United States
Xiangyu Olive Development, Greater China
Yoshiaka Imamura, Japan Yoshida Dairy Farm, Japan
This month, the Bottega Veneta website, advertising, newsletters, store windows, and a custom display at Bergdorf Goodman in New York, will bang the drums for these bottegas and celebrate the Italian way of life.
(Images: Bottega for Bottegas)
This story first appeared on Augustman Singapore.