In an exciting time where new ideas and creative talents are emerging at incredible pace, we think it’s important to shine a light on a few of those that have made an extra special impact. Lifestyle Asia’s ‘Brand of the Month’ is a series of outstanding brands that have caught our eye for their creativity, philosophy, and impact. Whether new or established, local or international, these brands have come up with stand-out creative designs and have made positive new contributions to the world of fashion and lifestyle. In simple: these are the brands you should know about right now.

Read on to find out all about this May’s Brand of the Month: ALL THE MUST.

[All images courtesy of ALL THE MUST via Another Story Bangkok.]



Starting out in Paris, ALL THE MUST is an online concept store offering handmade beach jewellery designed by various artists from around the world. With brightly coloured beads, bang on-trend seashell motifs, and an effortless cool-girl vibe, these are surf-themed jewellery items that make them the ultimate summer accessories.

Brand of the month surf beach bead jewellery all the must

ALL THE MUST’s vibrant bead jewellery are designed by range of artists and ateliers, such as Bohemian Rhapsodie and L’Atelier Clandestin. The online brand is a curation of the top jewellery makers, coming together under the summery concept of surf chic and seaside accessorising.

With beach lovers and fashionable it-girls at the core of their fan base, the brand is also environmentally conscious and is dedicated to sustainability methods. These necklaces and bracelets are all earth-loving accessories made out of recycled vinyl records.

Brand of the month surf beach bead jewellery all the must

The concept jewellery brand also offers customised jewellery in a series named “Mon Cadeau Prefere”, French for “My Favourite Gift”. The bangles come in sterling silver, gold, or fabric and can be engraved with a message or word of your choice. You can also choose your own types of jewellery links, essentially allowing you to design your own personalised jewellery.

Brand of the month surf beach bead jewellery all the must

Although an online concept store, ALL THE MUST is currently stocked at Another Story Bangkok as part of the store’s special rainbow collection supporting LGBT Pride Month. The bright, cheerful colours and loving philosophy of ALL THE MUST’s bead jewellery makes these accessories a fitting part of the rainbow pride collection. Available in Bangkok for a limited time only, head over to the Another Story flagship store to avoid missing out on these bright, unique surfer accessories.

Shop a selection of ALL THE MUST jewellery at Another Story, Bangkok. Location: 4/F Emquartier (Helix Quarter), Sukhumvit Road, Bangkok 10110 (10am-10pm), prices THB 1900-2900.

Or, browse the full collection of the concept jewellery e-store on their website.


Karn Chatikavanij
Style Writer
A globetrotter with a love for sushi and Miu Miu, Karn is a fan of all things upbeat, delicious, and well-dressed. Her frequent activities include packing for beach trips, listening to 80s music, and trying to make daytime pyjamas happen.