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Calvin Klein taps into K-pop for their latest campaign

Casual wear meets K-pop.

CK ONE is making its debut with jeans and underwear, all of which embody Calvin Klein’s simple, timeless style. And whilst we’ve long been lovers of dressing this way, what we’re really loving in this new campaign are the two prominent Asian stars that feature in it: K-pop artist HyunA and rapper Lil Ghost. 

“I am one, I am many, I love every one of me,” is the tagline for the new CK ONE campaign, and let’s get real: that’s a pretty apt phrase for a brand in 2020.

HyunA models the underwear for the line, all of which feature Calvin Klein’s signature appeal of clean lines with no frills (both literally and figuratively). Staple colours like black, red, grey and white join all-over monogram logos and graphic prints, like a muted leopard or repeating roses. All are perfect for day-to-day wear and as comfortable as they are stylish, with cotton and microfibre being stable materials.

As for the jeans, Lil Ghost channels the freedom of self-expression in CK ONE apparel, be it camo prints, T-shirts with colour-blocked “CK” logos, graphic hoodies, and timeless denim silhouettes ranging from jeans in different cuts to shorts.

For casual wear, both inside and out, we’re definitely turning to CK ONE this season.

The collection is now available at www.calvinklein.com.

This article first appeared on Lifestyle Asia Singapore

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