We are really feeling the love from Italy’s luxury handbag label, Coccinelle. Last week, the brand officially released a very special gift exclusively made for Thailand: the Coccinelle MURRAYA bag. Beautifully inspired by Thai silk patterns, the special edition bag also marks the first time that the brand has ever designed exclusively for any country. We’re clearly their favourite customers.
Over a quaint afternoon tea at the House of Eden, Siam Discovery, we discovered just how unique these exclusive bags are.
The MURRAYA bags combine the brand’s iconic Ambrine bags with specially designed straps. Sopana Lavichant, CEO of Coccinelle importer Pacifica, explains that the straps are inspired by the ‘Lai Mee Dok Kaew’ — the renowned pattern used on Thai silk.
Coccinelle even used the same traditional weaving process with a wooden loom to produce these beautiful straps as a tribute to Thailand. Together with the premium leather with crocodile-embossed finishing, the pairing makes the MURRAYA bag both incredibly unique and versatile.
But be warned: you should probably move fast if you want to grab one of these. The bags are incredibly limited edition, with only 69 available in white (THB 24,900) and 99 in black (THB 28,900). The detachable straps are even rarer, with only 25 available (THB 5900). Given their rarity, each one has a specific number and the logo ‘Coccinelle <3 Thailand’ engraved on the inside. In addition to the good luck charms of the Dok Kaew or Orange Jasmine, you could also choose a running number code of your personal lucky numbers to make this an even more unique bag made specially for you.
Note: Coccinelle MURRAYA Thai Edition bags are available at: 1/F Central World (Beacon Zone), Rama I Road, Bangkok (10am-10pm). 1/F Gaysorn Village, Ploen Chit Road, Bangkok (10am-8pm). Tel: 02 656 1479.