The label has taken to social media to tease the capsule collection, which is inspired by the Latin Grammy Award winner’s new album of the same name and spans menswear, womenswear and childrenswear. Temporary Guess store closures in North America and Europe due to the COVID-19 crisis means the collection’s original release date (scheduled for March 20) has been postponed, but the capsule will roll out soon. “Please stay up to date on all information regarding the GUESS x J Balvin collection release at www.GUESS.com and on GUESS’ social platforms,” a statement from the brand read.
Using a color palette of red, yellow, green, blue and purple tones, the 29-piece women’s collection features separates such as cropped tops and sweatshirts, bodysuits, joggers and matching two-piece tracksuits. The star has designed 50 menswear pieces spanning t-shirts, sweatshirts and joggers, playing with tie-dye, stripes and color-blocking prints. The 26-piece collection for kids mirrors both the men’s and women’s collections, running in sizes 4-12, and the line also includes swimwear and accessories such as socks, bags and boxer briefs.
The stars of the collection are a button-up shirt, nylon short and jacket topped off with a bucket hat for men, covered in Colombia and prism prints. While the Colombia print was inspired by the country that acts as the backdrop to the collection’s campaign, the prism print combines the five major colors of the series.
Guess first teamed up with Balvin last year, on the debut collaboration ‘Vibras.’ Of his newest collaboration for the brand, the singer said in a statement: “It provided wonderful creative inspiration to envision a new album and corresponding new fashion collection together from the beginning — both connected to how I’ve been exploring new music through a lens of individual colors.”
Featured and hero image credit: GUESS
This article is published via AFP Relaxnews.