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H&M announces a designer collaboration with Simone Rocha

Throughout 2020, did you notice that we went through the entire year without an annual designer collaboration from H&M?

Thank god for 2021. The fast-fashion giant has finally announced one: the Simone Rocha x H&M collection.

2020 was a year of many things, but getting an annual designer collaboration collection from H&M wasn’t one of it. After seeing countless collaborations from the likes of Erdem, Moschino, Maison Margiela, Kenzo, and more, H&M is finally giving us an early 2021 gift by announcing the Simone Rocha x H&M collection set to drop on 11th March 2021.

Irish designer Simone Rocha will be collaborating with H&M for a limited-edition collection that not only includes womenswear and menswear, but also childrenswear. This will be the first time that Rocha is curating pieces for the entire family, showcasing not just a full wardrobe of ready-to-wear items but also special occasionwear, sparkling jewellery, and also pearl-embellished footwear.

[All images courtesy of H&M]

The collection will celebrate Rocha’s personal inter-ethnic heritage and inspirations, all of which have been part of her own label. She looks back on her brand’s archive, combining past collections and reworking favourite pieces into something that feels relevant in today’s trends. Within the collection, we see pieces inspired by Tudor courtiers, wild florals, portraits, photographs, and dolls. There are also fabrics that have been specially developed for this collaboration, so you know this collection is going to be a special one.

“Simone Rocha has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history,” says H&M creative advisor Ann-Sofie Johansson.

“All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.”

The Simone Rocha x H&M collection will be launching worldwide on 11 March 2021.

This article first appeared on Lifestyle Asia Kuala Lumpur

PohNee Chin
Editor, Kuala Lumpur
Poh Nee is the editor and writes about travel and drinks. When she's not living out her holiday dreams via Google Earth and sipping on an Old Fashioned down at the local bars, you can find her snug at home bingeing on Netflix and mystery fiction.
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